واکاوی عوامل اجتماعی و کالبدی زمینه‌ساز مشارکت بازاریان در تداوم حیات بازار تاریخی تبریز
الموضوعات :
رعنا آقاجانی رفاه
1
(گروه معماری، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران)
ویدا نوروز برازجانی
2
(گروه معماری، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران)
احد نژادابراهیمی
3
(گروه معماری، دانشکده معماری، دانشگاه هنر اسلامی تبریز، تبریز، ایران)
الکلمات المفتاحية: تداوم حیات, مشارکت, بازار تاریخی, تبریز,
ملخص المقالة :
کارکرد اجتماعی، اقتصادی و فرهنگی بازارها منجر به شکل‌گیری پیوندهای عمیق در بین مردم و بازاریان و مشارکت گسترده آنها به منظور تداوم چرخه حیات بازار شده است. این تحقیق از لحاظ هدف، کاربردی و از منظر روش تحقیق از نوع توصیفی- تحلیلی و پیمایشی و نیز از نوع تحقیقات همبستگی و علی است. جامعه آماری این بازاریان فعال تشکیل داده که در مجموع 5500 نفر هستند. با استفاده از فرمول کوکران و به روش تصادفی ساده 359 نفر به عنوان حجم نمونه انتخاب گردید. پایایی پرسشنامه 869/0 به دست آمد. نتایج مدل تحلیل عاملی منجر به کاهش 25 متغیر به 10 متغیر در قالب 4 عامل اصلی یعنی آگاهی، رضایت‌مندی ، اعتماد و حس تعلق (هویت مکانی) شد که در مجموع 73/88 درصد از تغییرات واریانس مربوط به مشارکت بازاریان را تبیین نمودند. همچنین نتایج آزمون رگرسیون نشان داد متغیر آگاهی با مقدار 598/0، رضایت مندی با 470/0، اعتماد با 456/0 و در نهایت حس تعلق مکانی با 389/0 توانایی تبیین 5/63 درصد از تغییرات کل واریانس مربوط به مشارکت بازاریان را دارند. در نهایت نتایج نشان داد که میزان مشارکت به ترتیب در راسته‌ها، مساجد و کاروانسراها بیش از سایر فضاهای بازار است بنابراین در راستای ادامه تداوم حیات بازار تاریخی تبریز پیشنهادهای در زمینه تقویت آگاهی و شناخت و تقویت احساسات تعلق مکانی ارائه شده است.
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