بررسی ضرورت تعامل متغیرهای محیطی-انسانی موثر بر نوآوری محصول در سازمان های دانش بنیان
الموضوعات :
مانی شجاعی
1
(دانشجوی دکترای کارآفرینی، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران)
داود ثمری
2
(دانشیار گروه کشاورزی، واحد کرج،دانشگاه آزاد اسلامی ، کرج، ایران)
روح اله سمیعی
3
(استادیار گروه مدیریت، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران.)
زهرا علیپور درویش
4
(دانشیار گروه مدیریت دولتی، واحد تهران شمال، دانشگاه آزاد اسلامی، تهران، ایران.)
الکلمات المفتاحية: نوآوری محصول, فرهنگ نوآوری, سرمایه فکری, دیدگاه دانش محور, دیدگاه منبع محور,
ملخص المقالة :
ضرورت نوآوری و به ویژه نوآوری در محصول برای رقابت در عرصه های داخلی و جهانی از یک سو و اهمیت توسعه محصول جدید، به عنوان یکی از حوزه‎های زایشی درآمد برای شرکت ها و نیز کشور از سوی دیگر، و همچنین شناسایی عوامل و بسترهای لازم برای ایجاد توانمندی های نوآوری، به فرآیندی راهبردی تبدیل شده است. در پژوهش حاضر، سعی شده است تا ضمن شناسایی عوامل مؤثر بر ایجاد و تقویت توانمندی های نوآوری محصول، مدل ارتباطی میان این عوامل نیز شناسایی و مطرح گردد. بدین منظور، ابتدا از طریق مطالعات کتابخانه ای، عوامل مؤثر در نوآوری محصول، شناسایی و در قالب شش عامل دسته بندی گردید. در گام بعدی از طریق توزیع پرسشنامه طراحی شده، وضعیت متغیرهای پژوهش مورد سنجش قرار گرفت. در این راستا 250 پرسشنامه در میان کارکنان، مدیران ارشد و میانی شرکت های فناوری اطلاعات توزیع و پس از تکمیل جمع‌آوری گردیده است. در نهایت، تجزیه و تحلیل داده ها به کمک مدل سازی معادلات ساختاری، تحلیل عاملی تاییدی و آزمون همبستگی رگرسیون به اثبات مدل پیشنهادی تحقیق پرداخته شده است. با توجه به نتایج به دست آمده از معادلات ساختاری تاثیر سرمایه انسانی، دانش، فرهنگ، ارتباطات درونی و ارتباطات بیرونی بر نوآوری محصول مثبت و معنی‌دار بوده است.
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