طراحی وتبیین الگوی توسعه کارآفرینی روستایی با ارائه یک راهبرد جدید بر اساس گردشگری کشاورزی:رویکرد داده بنیاد مطالعه موردی(روستاهای شاخص استان یزد)
الموضوعات :مجید فتوحی 1 , غلامحسین حسینی نیا 2 , سید مجتبی سجادی 3
1 - دانشجوی دکتری گروه کارآفرینی، واحد قزوین.دانشگاه آزاد اسلامی، قزوین، ایران
2 - دانشیار گروه کسب وکارجدید، دانشکده کارآفرینی دانشگاه تهران، تهران، ایران
3 - دانشیار گروه کسب وکارجدید، دانشکده کارآفرینی دانشگاه تهران، تهران، ایران
الکلمات المفتاحية: کارآفرینی روستایی, گردشگری کشاورزی, گردشگر, توسعه, روستاهای شاخص استان یزد,
ملخص المقالة :
امروزه توسعه کارآفرینی از سازنده ترین راهکارهای توسعه اقتصادی،اجتماعی و فرهنگی مناطق محروم و روستاها به حساب می آید و به دلیل تسلط بخش کشاورزی در اغلب مناطق روستایی،تاکید عمده بر کارآفرینی روستایی است..در این راستا،گردشگری کشاورزی(آگروتوریسم)تجربه بسیار مناسبی را برای بازدید کنندگان که به دنبال کار در مزرعه،باغ،دسترسی به طبیعت،گشت و گذار و تجارب فرهنگی هستندفراهم و از طرف دیگر به کشاورزان کمک می کند تا پویایی و دوام کشاورزی را حفظ و اقتصاد خود را تنوع ببخشند. پژوهش حاضر در پی طراحی الگوی توسعه کارآفرینی روستایی مبتنی برگردشگری کشاورزی می باشد.این پژوهش در چار چوب رویکرد کیفی و با به کار گیری روش تحقیق داده بنیاد انجام وابزار جمع آوری داده ها،مصاحبه های نیمه ساختار یافته بوده وبه منظور گردآوری اطلاعات ،با به کار گیری روش نمونه گیری هدفمند با 30 نفر از خبرگان آشنا به مباحث گردشگری روستایی،کارآفرینی روستایی،مسئولان محلی وصاحب نظران فرا محلی مصاحبه انجام گرفته است نتایج در قالب مدل پارادایمی ،شامل گردشگری کشاورزی به عنوان مقوله محوری و شرایط علی(ارکان و کالبد محیطی وزیست بومهای طبیعی)،عوامل زمینه ای(اثرات زیست محیطی،آموزش پایه،صنایع دستی وروستایی و زیر ساخت های ملموس)،شرایط مداخله گر(اثرات انگیزشی،زیر ساخت های ناملموس وفرهنگ وآئین ها)،راهبردها (توسعه وتحول،شاخص ها،آموزشهای کاربردی و ایجاد کارگاههای مشارکتی)وپیامد های آن (رشد اقتصادی،اجتماعی وفرهنگی،توسعه فرهنگ کارآفرینی)قرار گرفت.
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