شناسایی عوامل اساسی موثر بر فرهنگ‌سازی فری‌سایکلینگ از طریق شبکه‌های اجتماعی در ایران
الموضوعات :
قاسم زارعی
1
(
دانشیار گروه آموزشی مدیریت بازرگانی،دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی. *(مسوول مکاتبات)
)
زینب محمودی پاچال
2
(
دانشجوی دکتری مدیریت بازرگانی، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی.
)
تاريخ الإرسال : 22 الأحد , صفر, 1444
تاريخ التأكيد : 22 الأربعاء , ربيع الثاني, 1444
تاريخ الإصدار : 01 الجمعة , شوال, 1444
الکلمات المفتاحية:
فری‌سایکلینگ,
محیط‌زیست,
فرهنگ,
زباله,
ملخص المقالة :
زمینه و هدف: باتوجه به این که وبسایت فری سایکل و فرهنگ فری سایکلینگ، از طریق جریان اهدای اقلام اضافی کاربران وب سایت به دیگران، نقش مهمی در کاهش حجم زباله در محل های جمع آوری و امحای زباله، و در نتیجه، کاهش آسیب های محیط زیستی دارد؛ و از طرفی، این وب سایت و جریان در ایران راه اندازی نشده و فعالیت ندارد؛ پژوهش حاضر با هدف شناسایی عوامل موثر بر فرهنگ سازی فری سایکلینگ در ایران از طریق شبکه های اجتماعی( باتوجه به حضور پررنگ این شبکه ها در زندگی روزانه افراد جامعه و نقش آن ها در فرهنگ سازی حفاظت محیط زیست) انجام شده است.
روش بررسی: پژوهش از نوع پژوهش های کاربردی می باشد. گردآوری داده ها در آن از طریق مصاحبه عمیق(ژرف نگر) با متخصصان حوزه رسانه، فضای سایبری، شبکه های مجازی و هم چنین متخصصان حوزه حفاظت محیط زیست در کشور، در بازه زمانی 25مرداد تا 5شهریور 1401 انجام شده و سپس داده ها به روش تحلیل محتوای کیفی و از طریق کدگذاری باز، محوری و گزینشی مورد تحلیل قرار گرفته و در نهایت مدل پژوهشی ارائه شده است.
یافته ها: با توجه به مسئله اصلی پژوهش، مقوله های مربوط به عوامل موثر بر فرهنگ سازی فری سایکلینگ در ایران در قالب پنج دسته اصلی استخراج شدند: پیش نیازها- ابزارها روش ها - اثرات نتایج.
بحث و نتیجه گیری: باتوجه به این که مردم ایران در بحران ها و موقعیت های مختلف و حساس(مانند سیل و زلزله و ...)، رغبت خود را نسبت به، کمک به همنوعان و هموطنان نشان داده اند و ثابت کرده اند که حاضرند اقلام اضافی خود را به مناطق مختلف کشور و حتی خارج از کشور ارائه نمایند؛ لذا به نظر می رسد از اقداماتی نظیر مشارکت در فری سایکلینگ و اهدای اقلام دست دوم و غیرقابل استفاده ی خود(اما مورد نیاز دیگران) نیز استقبال نمایند، به خصوص وقتی قرار است اثرات آن -که سلامت افراد جامعه و محیط زیست شان می باشد- به خودشان نیز برگردد.
المصادر:
Figueiredo،, Carvalho, S., Silva, J.C. & Carvalho, J.V. , 2022. Freecycle Applied to Community Tourism: An Approach. Smart Innovation, Systems and Technologies, Volume 293, Chapter 38, 447-454.
Kordi, M., Timuri, S., Murad Alian, A., 2008. Separation of waste at the source and its role in increasing the efficiency of material recycling. Quarterly Journal of Urban Management Studies, first year, second issue, pp. 1-24. (In Persian)
Gholizadeh Shavon, S-F., Norouzi, F., Dehghan, H., 2022. The relationship between virtual social networks and the desire to participate in preserving the environment (a case study of Tehrani citizens over 15 years old). Scientific quarterly of intercultural studies, year 16, number 49, 156-133. (In Persian)
Salehi, S., 2014. Measuring the impact of cultural factors on household gas consumption behavior (case study: urban household gas subscribers in Mazandaran). Journal of Social Studies and Research in Iran, Year 4, Number 4, 570-551. (In Persian)
Shobeyri, S- M., 2017. The role of social networks on the promotion of teachers' environmental culture: a case study of WhatsApp. Scientific research quarterly of research in school and virtual learning, year 5, number 4, 93-100. (In Persian)
Heydarzadeh, K. Consumer behavior: buying, having, being. M.R. Solomon. First Edition. Tehran: Marketing Publications; 2012, 768 p. (In Persian)
Ozcelik, A., Kaplan, A., 2021. Multiple Lives OF The Products: An Investigation Of Products’Journey In Freecycle Community. No 9 (2021): Nordes 2021: Matters Of Scale, ISSN 1604-9705. nordes.org
Aptekar, S., 2016. Gifts among strangers: The social organization of freecycle giving. Social Problems 63(2), pp.266–283. https://doi.org/10.1093/socpro/spw005
Eden, S., 2015. Blurring the boundaries: Prosumption, circularity and online sustainable consumption through Freecycle. Journal of Consumer Culture ,17(2), pp.1–21
Haji Aghaei., L., 2022. The impact of social capital on waste recycling in Qazvin city. Urban Future Research Quarterly, Volume 2, Number 1, 31-49. (In Persian)
Klug, K., 2017. A Gift for a Stranger: Freecycling as a Current Lifestyle of Sustainable Consumption. Sustainability, Ethics & Governance, DOI 10.1007/978-3-319-54603-2_17
Han, R., Xu, J., 2020. A Comparative Study of the Role of InterpersonalCommunication, Traditional Media and Social Media in ProEnvironmental Behavior: A China-Based Study, International Journal of Environmental Research and Public Health, 17(6),1883-1890.
Shobeyri, S-M., 2017. The role of social networks on the promotion of teachers' environmental culture: a case study of WhatsApp. Scientific research quarterly of research in school and virtual learning, year 5, number 4, 93-100. (In Persian)
Shobeyri, S-M., 2016. The role of networking of social values on teachers' cultures and environmental beliefs: Telegram case study. Environmental education and sustainable development quarterly. Year 6, Number 2, 1-7. (In Persian)
Nateghi, A-H., 2015. The role of virtual social networks in culturalizing public opinion on environmental issues, the second national conference on media, communication and citizenship education, Tehran, https://civilica.com/doc/615683 .(In Persian)
Ashuri, M-H., Alvand Kohi, M-R., Hashemi, N., 2015. The role of new technologies in urban waste recycling with an emphasis on environmental aspects, International Conference on Civil Engineering, Architecture and Urban Landscape, https://civilica.com/ doc/538771 .(In Persian)
Mohammad Rezaei, E., 2017. Investigation of cultural solutions to increase people's participation in urban waste recycling, the third national congress of recycling and use of renewable organic resources in agriculture, Isfahan, https://civilica.com/doc/38962 .(In Persian)
_||_
Figueiredo،, Carvalho, S., Silva, J.C. & Carvalho, J.V. , 2022. Freecycle Applied to Community Tourism: An Approach. Smart Innovation, Systems and Technologies, Volume 293, Chapter 38, 447-454.
Kordi, M., Timuri, S., Murad Alian, A., 2008. Separation of waste at the source and its role in increasing the efficiency of material recycling. Quarterly Journal of Urban Management Studies, first year, second issue, pp. 1-24. (In Persian)
Gholizadeh Shavon, S-F., Norouzi, F., Dehghan, H., 2022. The relationship between virtual social networks and the desire to participate in preserving the environment (a case study of Tehrani citizens over 15 years old). Scientific quarterly of intercultural studies, year 16, number 49, 156-133. (In Persian)
Salehi, S., 2014. Measuring the impact of cultural factors on household gas consumption behavior (case study: urban household gas subscribers in Mazandaran). Journal of Social Studies and Research in Iran, Year 4, Number 4, 570-551. (In Persian)
Shobeyri, S- M., 2017. The role of social networks on the promotion of teachers' environmental culture: a case study of WhatsApp. Scientific research quarterly of research in school and virtual learning, year 5, number 4, 93-100. (In Persian)
Heydarzadeh, K. Consumer behavior: buying, having, being. M.R. Solomon. First Edition. Tehran: Marketing Publications; 2012, 768 p. (In Persian)
Ozcelik, A., Kaplan, A., 2021. Multiple Lives OF The Products: An Investigation Of Products’Journey In Freecycle Community. No 9 (2021): Nordes 2021: Matters Of Scale, ISSN 1604-9705. nordes.org
Aptekar, S., 2016. Gifts among strangers: The social organization of freecycle giving. Social Problems 63(2), pp.266–283. https://doi.org/10.1093/socpro/spw005
Eden, S., 2015. Blurring the boundaries: Prosumption, circularity and online sustainable consumption through Freecycle. Journal of Consumer Culture ,17(2), pp.1–21
Haji Aghaei., L., 2022. The impact of social capital on waste recycling in Qazvin city. Urban Future Research Quarterly, Volume 2, Number 1, 31-49. (In Persian)
Klug, K., 2017. A Gift for a Stranger: Freecycling as a Current Lifestyle of Sustainable Consumption. Sustainability, Ethics & Governance, DOI 10.1007/978-3-319-54603-2_17
Han, R., Xu, J., 2020. A Comparative Study of the Role of InterpersonalCommunication, Traditional Media and Social Media in ProEnvironmental Behavior: A China-Based Study, International Journal of Environmental Research and Public Health, 17(6),1883-1890.
Shobeyri, S-M., 2017. The role of social networks on the promotion of teachers' environmental culture: a case study of WhatsApp. Scientific research quarterly of research in school and virtual learning, year 5, number 4, 93-100. (In Persian)
Shobeyri, S-M., 2016. The role of networking of social values on teachers' cultures and environmental beliefs: Telegram case study. Environmental education and sustainable development quarterly. Year 6, Number 2, 1-7. (In Persian)
Nateghi, A-H., 2015. The role of virtual social networks in culturalizing public opinion on environmental issues, the second national conference on media, communication and citizenship education, Tehran, https://civilica.com/doc/615683 .(In Persian)
Ashuri, M-H., Alvand Kohi, M-R., Hashemi, N., 2015. The role of new technologies in urban waste recycling with an emphasis on environmental aspects, International Conference on Civil Engineering, Architecture and Urban Landscape, https://civilica.com/ doc/538771 .(In Persian)
Mohammad Rezaei, E., 2017. Investigation of cultural solutions to increase people's participation in urban waste recycling, the third national congress of recycling and use of renewable organic resources in agriculture, Isfahan, https://civilica.com/doc/38962 .(In Persian)
