A Human-Centric Approach on the Adoption of Bitcoin as payment technology: The case of Interaction Between Tourism and Bitcoin Collaborative Networks
الموضوعات : International Journal of Finance, Accounting and Economics Studies
Mehdi Daryaei
1
(Department of Technology Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran)
Reza Radfar
2
(Professor, Department of Industrial Management, Faculty of Management & Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.)
Javad Jassbi
3
(Professor, Department of Industrial Management, Faculty of Management & Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran; Center of Technology and Systems (CTS), UNINOVA; Department of Mechanical and)
Abbass Khamseh
4
(Associate professor, Department of Industrial Management, Karaj Branch, Islamic Azad University, Karaj, Iran.)
الکلمات المفتاحية: Human-Centric Approach, Technology Acceptance, Inclusion. Collaborative Networks, Bitcoin, Society 5,
ملخص المقالة :
The use of Bitcoin as a mobile payment technology allows for greater inclusion by providing more significant access to global financial services, fast and borderless. Bitcoin has the potential to overcome numerous traditional financial system shortcomings in the tourism industry. But there is still a question regarding how merchants and travelers can embrace it. Technology acceptance in the context of interaction between Tourism and Bitcoin Collaborative Networks is the main challenge of this paper. The solution was discussed based on a human-centric approach. This is an essential step towards achieving society 5.0. Employing Fuzzy Cognitive Mapp (FCM), we explored the interrelationships among factors contributing to cooperation or failure in explaining why Bitcoin is accepted as a mobile payment technology by tourists and business owners. The study reveals that Perceived Usefulness is highly influenced by Cheap Transaction Fees and Bitcoin Awareness. Competitive Advantages factor is also largely controlled by Cheap Transaction Fees. The paper's findings assist business owners in implementing a new market growth strategy, and taking advantage of technological spillover, while authorities make sure to prepare suitable supportive laws aiming to empower socio-economic inclusion for low-income nations.
