تحلیل نقش رسانه های جمعی در تشویق کارکنان به سوت زنی در سازمان های ورزشی ایران
الموضوعات : نوآوری در مدیریت ورزشیعلی نوری قره تکن 1 , زین العابدین فلاح 2 , طاهر بهلکه 3 , اسرا عسگری 4
1 - دانشجو دکتری مدیریت ورزشی، واحد گرگان، دانشگاه آزاد اسلامی، گرگان، ایران
2 - دانشیار مدیریت ورزشی، واحد گرگان، دانشگاه آزاد اسلامی، گرگان، ایران
3 - استادیار مدیریت ورزشی، واحد گرگان، دانشگاه آزاد اسلامی، گرگان، ایران
4 - استادیار مدیریت ورزشی، واحد گرگان، دانشگاه آزاد اسلامی، گرگان، ایران
الکلمات المفتاحية: افشاگری, رسانه‌های مجازی, ظرفیت رسانه, فدراسیون‌های ورزشی.,
ملخص المقالة :
هدف از این پژوهش، تحلیل نقش تشویقی رسانه های جمعی در سوت زنی سازمانی کارکنان (مورد مطالعه: سازمان های ورزشی ایران) میباشد. روش پژوهش از نوع کیفی و با رویکرد تحلیل مضمون میباشد. جامعه آماری پژوهش شامل پژوهشگران و اساتید دانشگاهی (حداقل دو پژوهش در زمینه اخلاق سازمانی، سوت زدن سازمانی، افشاگری سازمانی و سایر متغیرهای مرتبط)، مدیران حال حاضر و سابق سازمان های ورزشی (باسابقه مدیریتی بیش از 5 سال) و مدیران روابط عمومی سازمان های ورزشی بود. نمونه آماری بر مبنای رسیدن به اشباع نظری به‌صورت روش هدفمند برآورد و نمونه گیری شد (21 نفر). ابزار پژوهش شامل مطالعه کتابخانه ای نظاممند و مصاحبه های اکتشافی نیمه ساختارمند بود. روایی ابزار بر اساس اعتبار حقوقی و علمی نمونه، نظر خبرگان و توافق بین مصححان ارزیابی و تأیید گردید. نتایج حاصل از تجزیه‌وتحلیل و تفسیر مصاحبه خبرگان نشان داد که مؤلفه های رسانه های جمعی شامل سرعت، استقلال، شفافیت و فراگیری و مؤلفه های سوت زنی در سازمان های ورزشی شامل درون سازمانی، برون سازمان و موارد افشاگری می باشد. با بهره گیری از ظرفیت های رسانه های جمعی می‌توان سوت زنی در سازمان های ورزشی را افزایش داد.
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