The Role of Urban Design on the Branding of Urban Space
الموضوعات :Hadi Sarvari 1 , Hamid Majedi 2
1 - Ph.D. Candidate, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 - Associate Professor , Science and Research Branch, Islamic Azad University, Tehran, Iran
الکلمات المفتاحية: Urban space, Competitiveness, marketing, branding,
ملخص المقالة :
The aim of this research paper was to determine the role of urban space design on citiescompetitiveness in the process of globalization. In the era of globalization and with the rush of investors to findattractive places for investment, cities are becoming the focal points for investors and the urban managers, who needto present a variety of attractions to draw financial capital and be able to compete with other cities. But, it seems thesedays, capital and time is wasted due to the lack of coherent theoretical foundations regarding the role of urban designprofessionals in making cities and urban spaces more attractive. This study explains and discusses the role of urbandesign in the process of making cities attractive in order to compete, by using a descriptive approach and by studyingand reviewing relevant scientific resources and researches. The outcome of this study shows that today the relationshipbetween urban design and urban economic conditions are reversed, and this phenomenon, based on the aims that havebeen mentioned in this article, has created a new model of urban space management in order to attract investors anddevelop urban growth.
