ارزیابی فرصت های کارآفرینانه با رویکرد تحلیل کتابسنجی(2000-2022)
الموضوعات : خطمشی‌گذاری عمومی در مدیریتشیوا مهدیزاده اقدم 1 , جهانگیر یدالهی فارسی 2 , نرگس ایمانی پور 3
1 - گروه کارآفرینی، واحد قزوین، دانشگاه آزاد اسلامی، قزوین، ایران
2 - دانشیار گروه توسعه کارآفرینی , دانشکده کارآفرینی , دانشگاه تهران , تهران , ایران
3 - دانشیار گروه کارآفرینی , دانشکده کارآفرینی , دانشگاه تهران , تهران , ایران
الکلمات المفتاحية: ارزیابی فرصت, تحلیل هم استنادی, تحلیل استنادی, فرصت های کارآفرینی,
ملخص المقالة :
زمینه: بسیاری از تصمیمات کارآفرینی به نتایج ارزیابی فرصت بستگی دارد. محدودیت‌های زمانی و منابع محدود نشان دهنده ضرورت ارزیابی فرصت ها برای موفقیت کارآفرینان می باشد. ارزیابی نادرست منجر به اتلاف وقت، انرژی و منابع می‌شود و احتمال شکست را افزایش می‌دهد.هدف: این مقاله، با بررسی ادبیات پیشین، به بررسی موضوعات پژوهشی و مبانی نظری برای ارزیابی فرصت‌های کارآفرینان و نحوه پیگیری مفاهیم مختلف می‌پردازد.روش ها: برای بهبود ساختار و محتوای این حوزه، ترکیبی از این مفاهیم به وسیله تحلیل هم استنادی و رویکرد کتابسنجی ارائه می گردد.یافته ها: ایجاد بینش جدید در مورد ارزیابی فرصت های کارآفرینی و نحوه مطالعه آن ها و گسترش یافته‌های تحقیقات قبلی با مروری سیستماتیک، کمی و کل نگر. تجزیه و تحلیل کتابشناختی در این پژوهش، به عنوان مبنایی برای جهت‌گیری‌های تحقیقاتی آتی برای توسعه ادبیات ارزیابی فرصت‌های کارآفرینی و ایجاد یک برنامه تحقیقاتی در آینده برای ارتقای این زمینه می باشد.نتیجه گیری: نتایج ما به دو بخش تقسیم می شود. در ابتدا، ما تجزیه و تحلیل آماری را بر روی مجموعه داده های کتاب سنجی ارائه می دهیم و تأثیر تجزیه و تحلیل و خوشه بندی هم استنادی را توضیح می دهیم. سپس، تعاریف مفهومی ارزیابی فرصت ها را بر اساس رویکرد آنها دسته بندی و مرور می کنیم.
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