ارائه مدل نقش کیفیت تیمی و ارتباط بر دلبستگی رفتاری هواداران باشگاه‌های لیگ برتر فوتبال عراق: نقش میانجی رضایت احساسی و ارزش ادراک شده
الموضوعات :
احمد سعد والی المالجی
1
,
سید احسان امیرحسینی
2
,
ریاض نوری عباس
3
,
داود نصر اصفهانی
4
,
داود نصر اصفهانی
5
1 - دانشجوی دکتری مدیریت ورزشی، دانشکده علوم ورزشی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران.
2 - گروه علوم ورزشی، واحد یاسوج، دانشگاه آزاد اسلامی، یاسوج، ایران
3 - استادیار مدیریت ورزشی، دانشکده علوم ورزشی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران.
4 - گروه مدیریت ورزشی، دانشکده علوم ورزشی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران
5 - گروه مدیریت ورزشی، دانشکده علوم ورزشی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران
الکلمات المفتاحية: کیفیت تیمی, کیفیت ارتباط, دلبستگی هواداران فوتبال, رضایت احساسی, ارزش ادراک شده,
ملخص المقالة :
هدف از پژوهش حاضر ارائه مدل نقش کیفیت تیمی و ارتباط بر دلبستگی و تمایلات رفتاری هواداران باشگاه‌های لیگ برتر فوتبال عراق: نقش میانجی رضایت احساسی و ارزش ادراک شده می‌باشد. پژوهش حاضر از نظر هدف کاربردی و از نظر نحوه گردآوری اطلاعات توصیفی از نوع همبسستگی است. جامعه آماری پژوهش شامل کلیه هواداران لیگ برتر فوتبال عراق بودند که بازی‌های تیم محبوبشان را طی فصل 2023-2024 دنبال می‌کردند. به این منظور 387 نفر از هواداران فوتبال به‌طور داوطلبانه پرسشنامه را تکمیل نمودند. برای تجزیه و تحلیل داده‌ها از نرم‌افزار SPSS و Smart PLS3 بهره گرفته شد. برای گردآوری اطلاعات از پرسشنامه‌های کیفیت تیمی ژان و همکاران (1997)، کیفیت ارتباط مونیارادزی و همکاران (2015)، رضایت احساسی رینولد و بیتی (1999)، ارزش ادراک شده سوینی (2008)، نیات رفتاری کیم (2008) و دلبستگی هواداران فوتبال محقق ساخته استفاده شد. نتایج حاصل نشان داد که کیفیت تیمی بر روی رضایت احساسی و دلبستگی هواداران فوتبال تأثیر دارد ولی کیفیت ارتباط تنها بر روی دلبستگی تأثیر دارد. رابطه بین رضایت احساسی و دلبستگی هواداران فوتبال و همچنین رابطه بین دلبستگی و نیات رفتاری مثبت و معنادار بود. نقش میانجی‌گری مثبت رضایت احساسی بر رابطه بین کیفیت تیمی و دلبستگی هواداران فوتبال مورد تأیید قرار گرفت و همچنین اثر تعدیل‌گر ارزش ادراک شده رابطه بین کیفیت ارتباط و رضایت احساسی را دستخوش تغییر قرار داده است. با توجه به نتایج حاصل پیشنهاد می‌شود باشگاه‌ها به روابط خود با هواداران فوتبال پایبند باشد و نگاه متفاوتی به دلبستگی هواداران فوتبال در تمامی موقعیت‌ها داشته باشند تا به طبع آن قصد حضور مجدد و تبلیغات دهان به دهان هواداران فوتبال افزایش یابد.
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