طراحی مدل چالش ها و فرصت های فریلنسری در بازار کسب و کار ایران
الموضوعات :
زکیه بیکی دمنه
1
,
سید محمد رضا داودی
2
1 - دانشجوی دکتری، گروه مدیریت دولتی، واحد اصفهان، دانشگاه آزاد اسلامی، خوراسگان، ایران.
2 - دانشیار، گروه مدیریت، واحد دهاقان، دانشگاه آزاد اسلامی، دهاقان، ایران.
الکلمات المفتاحية: فریلنسر, چالش‌های فریلنسر , فرصت‌ها, عصر دیجیتال, کسب‌وکار.,
ملخص المقالة :
پژوهش حاضر باهدف ارائه الگوی چالش‌ها و فرصت‌های فریلنسری در عصر دیجیتال بازار کار ایران با رویکرد داده بنیاد با روش کیفی انجام شد. بر مبنای اصل اشباع نظری از تعداد 18 نفر از صاحب‌نظران مطلع حوزه موردمطالعه با استفاده از روش نمونه‌گیری هدفمند وابسته به معیار مصاحبه نیمه ساختاریافته به عمل آمد. برای سنجش اعتبار یابی داده‌ها از دو روش بازبینی دو کدگذار و مرور خبرگان غیر شرکت‌کننده در پژوهش، بازگشت به مصاحبه‌شوندگان استفاده گردید. داده‌ها طی چند مرحله کدگذاری باز و محوری و گزینشی بر اساس مدل اشتراس و کوربین مورد تجزیه‌وتحلیل قرار گرفت. نتایج بخش کیفی در قالب مدل پارادایمی شامل شرایط علی ( رقابت بالا، عدم ثبات شغلی، استرس کاری، درآمد نامشخص)شرایط زمینه‌ای (مدیریت زمان و پروژه، پلتفرم‌های آنلاین در محیط کار ، مهارت‌ها و تخصص‌ها)شرایط مداخله‌گر (مهارت‌ها و تخصص‌ها،اتصال به هسته مرکزی کاری موردنظر، توسعه فضای کار آنلاین )راهبردها (مدیریت فردی، یادگیری و توسعه،بازاریابی و جذب مشتری)پیامدها(مدیریت مالی و قیمت‌گذاری، افزایش ارتباطات شبکه‌ای، رشد فردی)قرار گرفت . نتایج این پژوهش نشان داد که شرایط علی مانند رقابت بالا و عدم ثبات شغلی، نیاز به راهبردهای مؤثر در مدیریت فردی و یادگیری را افزایش می‌دهد. همچنین، با بهبود مهارت‌ها و استفاده از پلتفرم‌های آنلاین، پیامدهایی نظیر رشد فردی و افزایش ارتباطات شبکه‌ای به‌دست می‌آید.
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