معرفی پیشران های موثربرموفقیت کسب‌وکارهای کوچک و متوسطِ کارآفرین
الموضوعات :
محمد طرمه فروشان طهرانی
1
,
سید محمد رضا داودی
2
,
الهام غلامی
3
1 - دانشگاه آزاد اسلامی واحد دهاقان
2 - دانشیار گروه مدیریت ،واحد دهاقان ،دانشگاه آزاد اسلامی ،دهاقان ،ایران.
3 - دانشجوی کارشناسی ارشد، مهندسی مالی و مدیریت ریسک، واحد دهاقان، دانشگاه آزاد اسلامی، دهاقان، ایران
الکلمات المفتاحية: مدیریت منابع انسانی, سازگاری فناوری, سیاست زیست محیطی, MSME , کارآفرینی,
ملخص المقالة :
شرکت‌های کوچک و متوسط نقش مهمی در اقتصاد کشور دارند، اما با چالش‌های مختلفی مانند مدیریت مؤثر منابع انسانی و انطباق با فناوری‌های نوین مواجه هستند و به‌خصوص در ارتباط باسیاست‌های زیست‌محیطی و نوآوری‌های کارآفرینانه نیاز به بهبود دارند. بدین منظور هدف از تحقیق حاضر معرفی پیشران های موثربرموفقیت کسب‌وکارهای کوچک و متوسط کارآفرین است. پس از مرور ادبیات تحقیق تأثیر شیوه‌های مدیریت منابع انسانی، سازگاری با فناوری، و انطباق باسیاست‌های زیست‌محیطی بر موفقیت کارآفرینی شرکت‌های کوچک و متوسط در اصفهان مورد واکاوی قرار گرفت. مطالعه با رویکرد کمی و با استفاده از مدل‌سازی معادلات ساختاری انجام‌شده است و از داده‌های جمع‌آوری‌شده از 127 شرکت کوچک و متوسط در اصفهان استفاده می‌کند. جامعه آماری شامل تمامی شرکت‌های کوچک و متوسط فعال در این منطقه بود و نمونه‌گیری به‌صورت تصادفی انجام شد. نتایج نشان می‌دهد که شیوه‌های مؤثر مدیریت منابع انسانی، سازگاری با فناوری، و انطباق باسیاست‌های زیست‌محیطی تأثیر مثبتی بر کارآفرینی و موفقیت شرکت‌های کوچک و متوسط دارند. این مطالعه پیامدهای استراتژیکی برای کارآفرینان، سیاست‌گذاران و ذی‌نفعان ارائه می‌دهد و راهکارهایی برای افزایش رشد و پایداری شرکت‌های خرد، کوچک و متوسط در اصفهان پیشنهاد می‌کند.
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