بررسی تاثیر عملکرد شبکههای اجتماعی بر تحول اجتماعی جوانان دانشگاههای آزاد اسلامی استان فارس
الموضوعات :رضا داودی 1 , محمد سلطانی فر 2 , علی اکبر فرهنگی 3
1 - گروه مدیریت رسانه،دانشکده مدیریت واقتصاد،دانشگاه آزاد،واحدعلوم وتحقیقات،تهران،ایران
2 - گروه مدیریت رسانه،دانشکده مدیریت واقتصاد، واحدعلوم وتحقیقات ،دانشگاه آزاداسلامی،تهران،ایران
3 - گروه مدیریت رسانه،دانشکده مدیریت واقتصاد،دانشگاه آزاد، واحد علوم و تحقیقات تهران،ایران
الکلمات المفتاحية: استان فارس, دانشگاه آزاد اسلامی, جوانان, شبکههای اجتماعی, تحول اجتماعی,
ملخص المقالة :
هدف این پژوهش بررسی تاثیرعملکرد شبکههای اجتماعی در ایجاد تحول اجتماعی جوانان دانشگاه آزاد اسلامی استان فارس است. این تحقیق از نظر هدف کاربردی و از نظر نحوه گردآوری دادهها از نوع توصیفی- پیمایشی است. جامعه آماری این تحقیق کلیه دانشجویان دانشگاههای آزاد اسلامی استان فارس انتخاب شد. دادههای موردنیاز از طریق ابزار پرسشنامه و با استفاده از روش نمونهگیری دردسترس از 380 نفر از اعضای نمونه جمعآوری شد. جهت تجزیه‌وتحلیل دادهها و آزمون فرضیات و مدل از مدل‌سازی معادلات ساختاری و تحلیل عاملی تاییدی استفاده شد. به منظور تجزیه و تحلیل دادهها نیز از نرم‌افزار SPSS نسخه 23 و SMART PLS نسخه 2 استفاده شد. نتایج تحقیق نشان داد که تحرک اجتماعی بر تحول اجتماعی تاثیر معنادار و مثبتی دارد. همچنین نتایج تحقیق نشان داد که دانش اجتماعی، پیوند اجتماعی، آگاهی اجتماعی، سازماندهی اعتراضات اجتماعی و پیوستگی اجتماعی بر تحول اجتماعی تاثیر معنادار و مثبتی دارد. در میان مولفههای عملکرد شبکههای اجتماعی، دانش اجتماعی با بتای 468/0 بیشترین تاثیر را بر تحول اجتماعی دارد.
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