بررسی تاثیر عملکرد شبکه‌های اجتماعی بر تحول اجتماعی جوانان دانشگاه‌های آزاد اسلامی استان فارس

الموضوعات :

رضا داودی ¹ (گروه مدیریت رسانه،دانشکده مدیریت واقتصاد،دانشگاه آزاد،واحدعلوم وتحقیقات،تهران،ایران)
محمد سلطانی فر ² (گروه مدیریت رسانه،دانشکده مدیریت واقتصاد، واحدعلوم وتحقیقات ،دانشگاه آزاداسلامی،تهران،ایران)
علی اکبر فرهنگی ³ (گروه مدیریت رسانه،دانشکده مدیریت واقتصاد،دانشگاه آزاد، واحد علوم و تحقیقات تهران،ایران)

تاريخ الإرسال : 26 الأربعاء , ذو القعدة, 1439 تاريخ التأكيد : 14 الإثنين , رمضان, 1442 تاريخ الإصدار : 07 الجمعة , رجب, 1442

الکلمات المفتاحية: استان فارس, دانشگاه آزاد اسلامی, جوانان, شبکه‌های اجتماعی, تحول اجتماعی,

ملخص المقالة :

هدف این پژوهش بررسی تاثیرعملکرد شبکه­های اجتماعی در ایجاد تحول اجتماعی جوانان دانشگاه آزاد اسلامی استان فارس است. این تحقیق از نظر هدف کاربردی و از نظر نحوه گردآوری داده­ها از نوع توصیفی- پیمایشی است. جامعه آماری این تحقیق کلیه دانشجویان دانشگاه­های آزاد اسلامی استان فارس انتخاب شد. داده­های موردنیاز از طریق ابزار پرسشنامه و با استفاده از روش نمونه­گیری دردسترس از 380 نفر از اعضای نمونه جمع­آوری شد. جهت تجزیه‌وتحلیل داده‌ها و آزمون فرضیات و مدل از مدل‌سازی معادلات ساختاری و تحلیل عاملی تاییدی استفاده شد. به منظور تجزیه و تحلیل داده­ها نیز از نرم‌افزار SPSS نسخه 23 و SMART PLS نسخه 2 استفاده شد. نتایج تحقیق نشان داد که تحرک اجتماعی بر تحول اجتماعی تاثیر معنادار و مثبتی دارد. همچنین نتایج تحقیق نشان داد که دانش اجتماعی، پیوند اجتماعی، آگاهی اجتماعی، سازماندهی اعتراضات اجتماعی و پیوستگی اجتماعی بر تحول اجتماعی تاثیر معنادار و مثبتی دارد. در میان مولفه­های عملکرد شبکه­های اجتماعی، دانش اجتماعی با بتای 468/0 بیشترین تاثیر را بر تحول اجتماعی دارد.  

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