الگوی کشف فرصت‌های کارآفرینی در ایجاد کسب وکارهای خرد با نقش محوری زنان
الموضوعات : فصلنامه زن و جامعهیوسف محمد کریمی 1 , محسن اکبری 2 , مهدی یزدان پرست 3
1 - استادیار گروه مدیریت بازرگانی، دانشگاه پیام نور تهران، ایران.
2 - دانشیار گروه مدیریت بازرگانی، دانشگاه گیلان، ایران.
3 - دانشجوی دکتری کارآفرینی، دانشگاه تهران،
الکلمات المفتاحية: زنان, کارآفرینی, کشف فرصت, کسب و کار خرد,
ملخص المقالة :
هدف پژوهش تدوین الگوی استراتژیک کشف فرصت‌های کارآفرینی در ایجاد کسب‌وکارهای خرد با نقش محوری زنان است. این پژوهش به روش آمیخته اکتشافی انجام گرفته است. جامعه آماری پژوهش، شامل کارآفرینان زن معرفی شده توسط استانداری استان گیلان در سال 1398 می باشد. در این پژوهش از روش نمونه‌گیری هدفمند و با هدف دست یافتن به حد اشباع نظری داده‌ها استفاده شد. بطوریکه، با 20 نفر مصاحبه نیمه ساختاریافته انجام گردید، و عوامل مؤثر بر کشف فرصت‌های کارآفرینی در ایجاد کسب‌وکارهای خرد از طریق نظریه داده بنیاد و با استفاده از MAXQDA10، مورد کاوش قرار گرفت. سپس در بخش کمی، پرسشنامه 58 گویه ای مستخرج از چهارچوب نهایی پژوهش (مرور ادبیات و مدل کیفی) تدوین و در اختیار 140 نفر از فعالان حوزه کارآفرینی استان گیلان قرار گرفت. داده های حاصل از پرسشنامه از طریق آزمون تحلیل عاملی اکتشافی و با استفاده از نرم‌افزار لیزرل مورد تجزیه و تحلیل قرار گرفتند. به منظور تعیین اعتبار پژوهش از دو روش بازبینی مشارکت‌کنندگان و مرور خبرگان غیر شرکت کننده در پژوهش (اعضای هیأت علمی دانشگاه) استفاده شد، و برای تعیین روایی، سازه پرسشنامه به روش تحلیل عاملی اکتشافی بررسی گردید. نتایج پژوهش نشان داد که عوامل اقتصادی و عوامل مدیریتی بیش‌ترین تأثیر را در ایجاد کسب وکارهای خرد توسط زنان دارد.
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