بررسی ساختار بازار مرغ گوشتی در سطوح تولیدکننده و عمدهفروشی؛ مطالعه موردی استان فارس
الموضوعات : فصلنامه علمی -پژوهشی تحقیقات اقتصاد کشاورزی
رهام رحمانی
1
(استادیار بخش تحقیقات اقتصادی، اجتماعی و ترویجی، مرکز تحقیقات و آموزش کشاورزی و منابع طبیعی استان فارس، سازمان تحقیقات، آموزش و)
الکلمات المفتاحية: حاشیه‌های بازاریابی, مقایسه قیمت‌ها, رقابت کامل, انحصار چندجانبه و رقابت انحصاری,
ملخص المقالة :
در این مطالعه متوسط قیمت مرغ زنده، گوشت مرغ آماده طبخ در سطوح عمدهفروشی و خرده‌فروشی و حاشیه‌های بازاریابی در استان فارس با دیگر استان‌ها مقایسه و ساختار بازار مرغ گوشتی در سطوح تولیدکننده و عمدهفروشی ارزیابی و تحلیل شد. برای مقایسه‌ی قیمت‌ها و حاشیه‌ها از آزمونt جفتی و برای ارزیابی ساختار بازار از شاخص‌های نسبت تمرکز، هرفیندال- هیرشمن، معکوس تعداد بنگاه‌ها، هال– تایدمن و لیندا استفاده شد. دوره‌ی مورد بررسی از اول فروردین 1390 تا آخر آذرماه 1394 می‌باشد. نتایج بیانگر این است که متوسط قیمت مرغ زنده در استان فارس از اغلب استان ها کمتر است در حالیکه متوسط قیمت گوشت مرغ آماده طبخ در سطوح عمدهفروشی، خرده‌فروشی و متوسط حاشیه‌ی عمدهفروشی از اغلب استان‌ها بیشتر است. ساختار بازار گوشت مرغ زنده در استان فارس در سطح تولیدکننده رقابتی کامل است اما در سطح عمدهفروشی با توجه به شاخص‌های نسبت تمرکز و هرفیندال- هیرشمن به‌ترتیب انحصار چند جانبه و رقابت انحصاری است.
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