تاثیر کیفیت محیطی در جذب گردشگر به مقاصد گردشگری در شهرهای کوچک "مطالعه موردی شهر کلور
الموضوعات : فصلنامه علمی برنامه ریزی منطقه ایاسماعیل نصیری هنده خاله 1 , الهام افتخاری 2 , نگار طراوتی 3
1 - دانشیار جغرافیا وبرنامه ریزی شهری دانشگاه پیام نور تهران، ایران
2 - استادیار جغرافیا وبرنامه ریزی روستایی دانشگاه پیام نور تهران ایران
3 - دانش اموخته امایش شهری دانشگاه پیام نور تهران ایران
الکلمات المفتاحية: شهرهای کوچک, کیفیت محیطی, جذب گردشگر, مقصد گردشگری,
ملخص المقالة :
امروزه یکی از مقاصد جذب گردشگر، شهرهای کوچک هستند سطح کیفیت محیط، میران جذب گردشگر را در این گونه مقاصد گردشگری تعیین میکند . شهر کوچک کلور از توابع شهرستان خلخال در استان اردبیل است که با توجه به اقلیم مناسب و نیز وجود جاذبههای متعدد طبیعی، مورد توجه گردشگران بسیاری قرار دارد. اما هم اکنون، استفاده‌ای مناسب از این توان گردشگری در راستای جذب حداکثری گردشگر انجام نمی‌شود. هدف پژوهش ارزیابی تاثیر کیفیت محیط بر اساس مولفه های کالبدی-زیست محطی، عملکردی–ساختاری، اجتماعی–فرهنگی و مدیریتی، وارتباط آن با جذب گردشگر در این شهر کوچک است. روش پژوهش توصیفی-تحلیلی است. برای گردآوری داده‌ها از روش کتابخانه‌ای و مطالعات میدانی استفاده شده است. ابزار گردآوری داده‌های اصلی پژوهش، پرسش‌نامه محقق ساخته می‌باشد. نتایج پژوهش نشان داد که میان عوامل کیفیت محیطی (کالبدی-زیست محیطی، عملکردی-ساختاری، اجتماعی-فرهنگی و مدیریتی) به عنوان متغیر مستقل در این پژوهش وجذب گردشگر به مقصد گردشگری به عنوان متغییر وابسته رابطه معنی‌دار وجود دارد. مولفه کالبدی-زیست محیطی (با میانگین 14/4) بالاترین درصد میانگین را در بین مولفه‌های چهارگانه به خود اختصاص داده است و مولفه‌های اجتماعی، فرهنگی ومدیریتی ،عملکردی-ساختاری در رتبه‌های بعدی قرار دارند. مولفه کالبدی 183/0، مولفه اجتماعی وفرهنگی 139/0 مولفه مدیریت 126/0، مولفه عملکردی-ساختاری 118/0 رابطه معنی‌داری با جذب گردشگر دارند. و با توجه به اینکه بعد کالبدی-زیست محیطی بیش‌ترین میزان بتا را دارا می‌باشد. لذا، از قدرت تبیین کنندگی لازم برخوردار است ونسبت به سایر متغییرها تاثیر بیش‌تری بر روند جذب گردشگر دارد.
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