رابطه بین تیپ شخصیتی زنان روستایی و موفقیت آنها در کسب وکارهای خانگی: کاربرد مدل دیسک
الموضوعات : فصلنامه علمی برنامه ریزی منطقه ایوحید علی آبادی 1 , پوریا عطائی 2 , سعید غلامرضایی 3
1 - دکتری ترویج و آموزش کشاورزی، دانشگاه بوعلی سینا، همدان، ایران.
2 - دکتری ترویج و آموزش کشاورزی، دانشگاه تربیت مدرس، تهران، ایران.
3 - دانشیار گروه توسعه روستایی، دانشگاه لرستان، لرستان، ایران.
الکلمات المفتاحية: استان فارس, رشد اقتصادی, برنامه توسعه, بحران منابع آب, قیمت برق مصرفی,
ملخص المقالة :
زنان روستایی بیش از مردان در معرض فقر و تبعیض جنسیتی قرار دارند و بیش‌تر آنها به حاشیه رانده شده و تحت کنترل مردان قرار دارند. فعالیت زنان روستایی در کسبوکارهای خانگی می‌تواند کمکی مهم به درآمد خانوار داشته باشد. افزون بر این، تیپ شخصیتی زنان روستایی می‌تواند رابطهای با موفقیت و یا عدم موفقیت ایجاد کسبوکارهای خانگی داشته باشد. هدف این مطالعه کشف تیپ شخصیتی زنان روستایی در کسبوکارهای خانگی بود که با استفاده از مدل رفتاری دیسک (DISC) انجام شد. 1542 نفر از زنان روستایی فعال در کسبوکارهای خانگی استان کرمانشاه بهعنوان جامعه پژوهش درنظر گرفته شدند که با رویکرد نمونه‌گیری چندمرحله‌ای خوشه‌ای تصادفی 325 نفر از آنها مورد بررسی قرار گرفتند. داده‌ها با استفاده از پرسش‌نامه ساختاریافته، جمعآوری شد. نتایج نشان داد که زنان موفق دارای تیپ شخصیتی تأثیرگذار بودند. درحالی‌که در بین زنان ناموفق تیپ شخصیتی ثباتگرا نمود بیش‌تری داشت. هم‌چنین، نتایج رگرسیون لجستیک مشخص کرد که میزان تجربه، زمان تخصیص داده به فعالیت، میزان درآمد و میزان استفاده از شبکه‌های اجتماعی توانستند 28 درصد از موفقیت زنان روستایی را در کسبوکارهای خانگی تبیین کنند. این مطالعه می‌تواند مدل رفتاری دیسک را بهتر بشناساند و باعث توسعه مبانی نظری در کارآفرینی روستایی شود. هم‌چنین، شناسایی شخصیت زنان روستایی می‌تواند در تدوین برنامه‌های آموزشی- ترویجی و سیاست‌گذاری عمومی برای ترغیب هرچه بیش‌تر زنان روستایی به توسعه کسبوکارهای خانگی کمک کند.
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