تبیین چارچوب آماده سازی فرهنگی قهرمانان ورزشی به عنوان الگوی اجتماعی با رویکرد داده کاوی
الموضوعات :لاله کردوانی 1 , علی محمد صفانیا 2 , حبیب هنری 3 , ابوالفضل فراهانی 4
1 - دانشگاه آزاد اسلامی علوم تحقیقات واحد تهران
2 - دانشیار گروه مدیریت ورزشی دانشگاه آزاد اسلامی واحد علوم و تحقیقات تهران
3 - گروه مدیریت ورزشی دانشگاه علامه طباطبایی
4 - استاد مدیریت ورزشی دانشگاه پیام نور
الکلمات المفتاحية: تکنولوژی, هوش مصنوعی, داده کاوی, ورزش قهرمانی, قهرمانان, الگوی اجتماعی,
ملخص المقالة :
هدف: این پژوهش، تبیین چارچوب آماده‌سازی فرهنگی قهرمانان ورزشی به‌عنوان الگوی اجتماعی با رویکرد داده‌کاوی است. در این راستا، با استفاده از فناوری‌های داده‌محور، عوامل مؤثر بر صنعت ورزش و ورزش قهرمانی شناسایی شدند تا مراحل آماده‌سازی تیم یا بازیکن قهرمان، حفظ و ارتقاء ارزش‌های فرهنگی ورزشی و تأثیرات اجتماعی الگوهای ورزشی مورد بررسی قرار گیرند.
روش شناسی: تحقیق کیفی و شامل جستجوی اکتشافی و تحلیلی در حوزه‌های ورزش و فناوری‌های داده‌محور بود. پس از شناسایی عوامل اثرگذار، چارچوبی برای مراحل آماده‌سازی و الگوسازی قهرمانان و ذینفعان با استفاده از داده‌کاوی و با توجه به همبستگی‌های اجتماعی ارائه شد. این چارچوب برای بررسی و اصلاح به ۳۰ نفر از متخصصان حوزه هوش مصنوعی، علم داده و ورزش ارائه و در گروه کانونی مورد بحث قرار گرفت. نمونه‌گیری به‌صورت هدفمند انجام شد و ۱۵ نفر در این پژوهش مشارکت داشتند.
یافته‌ها: پس از شناسایی ۹ عامل مؤثر و مرتبط با ورزش قهرمانی کشور با رویکرد داده‌کاوی بود. چهار مرحله اصلی در آماده‌سازی و الگوسازی قهرمانان ورزشی شامل شناسایی و انتخاب، آماده‌سازی قبل از مسابقه، عمل در حین مسابقه و تحلیل پس از مسابقه ارائه شد.
نتیجه گیری: این چارچوب به مدیران ورزشی کمک می‌کند با بهره‌گیری از داده‌کاوی، استراتژی‌های مدیریتی مناسب را برای آماده‌سازی قهرمانان ورزشی به‌عنوان الگوهای اجتماعی انتخاب و اجرا کنند.
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