Presenting the Model of Intelligent Sales Management System in Metaverse
الموضوعات :
1 - Assistant Professor, Department of Strategic Planning Management in Sports, Firouz abad Branch, Islamic Azad University, Firouz abad, Iran
الکلمات المفتاحية: Intelligent management system, Metaverse, Foundation data, ,
ملخص المقالة :
Subject and purpose: The intelligent sales management system in Metaverse is the concept of performing sales operations, using smart contracts, machine learning, intelligent process automation and direct monitoring of all network members in Metaverse.The aim of the current research is to provide a model of intelligent sales management system in Metavers.
Methodology: In the qualitative research, the statistical population includes experts in the fields of business management and information management, and the sample size was calculated and carried out according to the theoretical saturation point of 14 people using the snowball sampling method. Data collection was done through semi-structured interviews with experts and analysis. Data were collected using open, central and selective coding method.
Findings:The findings obtained in the qualitative research showed 112 codes, 29 concepts and 9 categories, which led to the presentation of an intelligent sales management system model in Metaverse.
Conclusion:This research led to the presentation of a new model of intelligent sales management system.
Keywords: Intelligent management system, Metaverse, Foundation data.
المصادر:
Al-Gnbri,M.(2022)Accounting and Auditing in the Metaverse World from a Virtual Reality Perspective: A Future Research, Journal of Metaverse, Volume 2, Issue 1, pp29 – 41.
Ahmadi Kaliji, S., Mojaverian, S.M., Amirnejad, H. and Canavari, M. (2024), "Simultaneous consideration of consumer preferences and seller revenue as a smart retail sales and management strategy", European Journal of Management and Business Economics, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EJMBE-04-2022-0105
Alkhatib, A.W. and Valeri, M. (2024), "Can intellectual capital promote the competitive advantage? Service innovation and big data analytics capabilities in a moderated mediation model", European Journal of Innovation Management, Vol.
Ahsan, M.J. (2024), "Unlocking sustainable success: exploring the impact of transformational leadership, organizational culture, and CSR performance on financial performance in the Italian manufacturing sector", Social Responsibility Journal, Vol. 20 No. 4, pp. 783-803. https://doi.org/10.1108/SRJ-06-2023-0332
Abrokwah-Larbi, K. (2024), "Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions", Journal of Contemporary Marketing Science, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JCMARS-08-2023-0034
Aliev, A., Kadirov, D. (2023). Digital Marketing and Smart Technology Marketing Systems as the Future of Metaverse. In: Koucheryavy, Y., Aziz, A. (eds) Internet of Things, Smart Spaces, and Next Generation Networks and Systems. NEW2AN 2022. Lecture Notes in Computer Science, vol 13772. Springer, Cham. https://doi.org/10.1007/978-3-031-30258-9_35
Antonino, P., Ferreira, J., Sampaio, A. (2024). A refinement-based approach to safe smart contract deployment and evolution. Softw Syst Model (2024). https://doi.org/10.1007/s10270-023-01143-z
Abdukhalilova, L.T. (2024). Effectiveness of Digital Marketing Technologies in Commercial Banks. In: Sergi, B.S., Popkova, E.G., Ostrovskaya, A.A., Chursin, A.A., Ragulina, Y.V. (eds) Ecological Footprint of the Modern Economy and the Ways to Reduce It. Advances in Science, Technology & Innovation. Springer, Cham. https://doi.org/10.1007/978-3-031-49711-7_35
Adekunle, S.A., Aigbavboa, C.O., Ejohwomu, O., Adekunle, E.A. and Thwala, W.D. (2024), "Digital transformation in the construction industry: a bibliometric review", Journal of Engineering, Design and Technology, Vol. 22 No. 1, pp. 130-158. https://doi.org/10.1108/JEDT-08-2021-0442
Bayram,A .(2022). Metaleisure: Leisure Time Habits to be Changed with Metaverse, Journal of Metaverse, Volume 2, Issue 1,pp 1 – 7.
Bale,A . Ghorpade,N . Hashim,M . Vaishnav ,J . Almaspoor,Z.(2023). A Comprehensive Study on Metaverse and Its Impacts on Humans, Hindawi Advances in Human-Computer Interaction,pp8-24.
https://doi.org/10.1155/2022/3247060
Banaeian far,S and Imani Rad,A .(2022).Applying Digital Twins in Metaverse: User Interface, Security and Privacy Challenges, Journal of Metaverse, Volume 2, Issue 1, pp8 – 15.
Boucher, X.,Murillo Coba, C.,Lamy, D. (2024). Smart PSS modelling language for value offer prototyping: A design case study in the field of heating appliance offers, Computers in Industry, Volume 155,pp106-127. https://doi.org/10.1016/j.compind.2023.104041
Biancuzzi a, H.,Massaro b, M .,Bagnoli, Carlo. (2024). Smart mobility in Venice: An ecosystem perspective, Journal of Cleaner Production, Volume 434,pp48-73. https://doi.org/10.1016/j.jclepro.2023.140096
Chylinski, M., Heller, J., Hilken, T.,Keeling, D. I., Mahr, D., & deRuyter, K. (2020). Augmented reality marketing: A technologyenabled approach to situated customer experience. Australasian Marketing Journal (AMJ), 28(4), 374-384.
Cheah, I. and Shimul, A. S. (2023). Marketing in the Metaverse: Moving forward – what’s next? Journal of Global Scholar of Marketing Science, 33(1),pp 1-10. https://doi.org/10.1080/21639159.2022.216390
Coba , M.,Boucher , X.,Lamy , D.,Vuillaume , F.,Gay, A . (2024). Design and engineering of value-driven Smart PSS for manufacturing companies: Design risk anticipation with sPS2Risk Framework, CIRP Journal of Manufacturing Science and Technology Volume 48, pp 1-18. https://doi.org/10.1016/j.cirpj.2023.11.001
Cheng, X., Mou, J., Shen, X.-L., de Vreede, T. and Alt, R. (2024), "Guest editorial: Exploring the research opportunities and challenges in the metaverse", Internet Research, Vol. 34 No. 1, pp. 1-8. https://doi.org/10.1108/INTR-10-2023-0994
Cheng, S., Fan, Q. and Dagestani, A.A. (2024), "Opening the black box between strategic vision on digitalization and SMEs digital transformation: the mediating role of resource orchestration", Kybernetes, Vol. 53 No. 2, pp. 580-599. https://doi.org/10.1108/K-01-2023-0073
Chakraborty, A., Bhattacharyya, S., De, D., Mahmud, M., Banerjee, J.S. (2023). Intelligent Automation Framework Using AI and RPA: An Introduction. In: Bhattacharyya, S., Banerjee, J.S., De, D. (eds) Confluence of Artificial Intelligence and Robotic Process Automation. Smart Innovation, Systems and Technologies, vol 335,pp86-102. https://doi.org/10.1007/978-981-19-8296-5_1
Cuesta-Valiño, P., Gutiérrez-Rodríguez, P. and Ravina Ripoll, R. (2024), "Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy", Management Decision, Vol. 62 No. 2, pp. 373-380. https://doi.org/10.1108/MD-02-2024-216
Das,S and Datta, B.(2024). Application of UTAUT2 on Adopting Artificial Intelligence Powered Lead Management System (AI-LMS) in passenger car sales, Technological Forecasting and Social Change, Volume 201,pp109-126. https://doi.org/10.1016/j.techfore.2024.123241
Dwivedi, Y.K., Pandey, N., Currie, W. and Micu, A. (2024), "Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda", International Journal of Contemporary Hospitality Management, Vol. 36 No. 1, pp. 1-12. https://doi.org/10.1108/IJCHM-05-2023-0686
Deveci,M; Mishra,A; Gokasar,I; Rani,P; Pamucar,D; Ozcan,E.(2022). A Decision Support System for Assessing and Prioritizing Sustainable Urban Transportation in Metaverse, IEEE Transactions on Fuzzy Systems ( Early Access ), 7(1),,pp1 – 10. https://doi.org/10.1109/TFUZZ.
Denison , D . and Neal , W (2000) . Denison organizational culture survey. Facilitator guide, published by Denison consulting, LLC, Ann Arbor, MI : Aviat
Darabpour, Mohammad Reza (2023). Metaverse; The essence and legal challenges (Administration, persons and property, new technologies law, Spring and Summer, No. 7, page 66-81.
Eyada,B.(2023).Advertising in the Metaverse: Opportunities and Challenges, International Journal of Marketing Studies, 15(1),22-37. https://doi.org/10.5539/ijms.v15n1p22
Espina-Romero, L.; Ríos Parra, D.; Noroño-Sánchez, J.G.; Rojas-Cangahuala, G.; Cervera Cajo, L.E.; Velásquez-Tapullima, P.A.( 2024). Navigating Digital Transformation: Current Trends in Digital Competencies for Open Innovation in Organizations. Sustainability, 2(2),PP68-81. https://doi.org/10.3390/ su16052119
Edi Saputra, Miftahul Khair, & Gesit Thabrani. (2024). DIGITAL MARKETING TRAINING FOR KARANG TARUNA’S ENTERPRISE PRODUCTS TO INCREASE BUSINESS TURNOVER. International Journal Mathla’ul Anwar of Halal Issues, 4(1), 23–29. Retrieved from https://journal.halalunmabanten.id/index.php/ijma/article/view/100
Fitsilis,P.(2024). Navigating the Skills Revolution: The Essential Role of Competence Frameworks, journal of Qeios,2(1).1-17. https://doi.org/10.32388/V28REV
Fiestas Lopez Guido, J.C., Kim, J.W., Popkowski Leszczyc, P.T.L., Pontes, N. and Tuzovic, S. (2024), "Retail robots as sales assistants: how speciesism moderates the effect of robot intelligence on customer perceptions and behaviour", Journal of Service Theory and Practice, Vol. 34 No. 1, pp. 127-154. https://doi.org/10.1108/JSTP-04-2023-0123
Farao, A., Paparis, G., Panda, S. (2024). a cyber insurance architecture with smart contracts and self-sovereign identity on top of blockchain. Int. J. Inf. Secur. 23, 347–371 . https://doi.org/10.1007/s10207-023-00741-8
Fernandez, D., Dastane, O., Omar Zaki, H. and Aman, A. (2024), "Robotic process automation: bibliometric reflection and future opportunities", European Journal of Innovation Management, Vol. 27 No. 2, pp. 692-712. https://doi.org/10.1108/EJIM-10-2022-0570
Giang Barrera , K ,Denish Shah ,D.(2023). Marketing in the Metaverse: Conceptual understanding, framework, Journal of Business Research, Volume 155, PP113-136. https://doi.org/10.1016/j.jbusres.2022.113420
Ghazinoory, S., Roshandel, J., Parvin, F ., Nasri, S., Fatemi, M.(2024). Smart city maturity models: A multidimensional synthesized approach, Systematic Review,3(2),pp73-95. https://doi.org/10.1002/widm.1516
Gomez-Trujillo, A.M., Gonzalez-Perez, M.A. and Baena-Rojas, J.J. (2024), "Sustainable strategy as a lever for corporate legitimacy and long-term competitive advantage: an examination of an emerging market multinational", European Business Review, Vol. 36 No. 1, pp. 112-139. https://doi.org/10.1108/EBR-01-2023-0003
Gultom, M., Ryanto, S. ., Nurhayati, M., & Lo, S. J. . (2024). The Influence of Human Capital Management and Organizational Agility on Hospital Service Quality through Perceptions of Organizational Support. Dinasti International Journal of Education Management And Social Science, 5(3), 127–140. https://doi.org/10.31933/dijemss.v5i3.2303
Giang,K and DenishShahb,B.(2023).Marketing in the Metaverse: Conceptual understanding, framework, and research agenda, Journal of Business Research, Volume 155, pp31-46. https://doi.org/10.1016/j.jbusres.2022.113420
Gökhan,K and Aydin,N.(2023).Development and Transformation in Digital Marketing and Branding with Artificial Intelligence and Digital Technologies Dynamics in the Metaverse Universe, Journal of Metaverse, Volume 3, Issue 1, pp9 – 18. https://doi.org/10.57019/jmv.1148015
Gowda, N.R., Vikas, H., Satpathy, S. (2023). Digital elixir for healthcare: market intelligence and policy implications. Volume 13,pp
489–500. https://doi.org/10.1007/s40622-023-00370-z
Hill ,C. , Jones G. R. , (2010). Strategic management theory, Houghton Mifflin Company. New York.
Hao, A. and Liu, H. (2024), "Guest editorial: Artificial intelligence application and future research directions in interactive marketing", Journal of Research in Interactive Marketing, Vol. 18 No. 1, pp. 1-5. https://doi.org/10.1108/JRIM-07-2023-0231
Harish Kumar a, Philipp A. Rauschnabel b c d, Madhushree Nanda Agarwal e, Rajesh Kumar Singh e, Ritu Srivastava e.(2024). Towards a theoretical framework for augmented reality marketing, Information & Management, Volume 61,pp112-136. https://doi.org/10.1016/j.im.2023.103910
Ismail ,R. (2024). Augmented reality marketing: enhancing customer experience through latest technology. Jurnal Multidisiplin Sahombu, 4(01), 10–17. Retrieved from https://ejournal.seaninstitute.or.id/index.php/JMS/article/view/4000
Jamal, A.F., El Nemar, S. and Sakka, G. (2024), "The relationship between job redesigning, reskilling and upskilling on organizational agility", EuroMed Journal of Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EMJB-10-2023-0279
Katterbauer,K and Syed,H . Cleenewerck,L .(2022).Financial cybercrime in the Islamic Finance Metaverse, Journal of Metaverse, Volume 1, Issue 2, pp56 – 61. https://doi.org/10.57019/jmv.1108783
Kaur, P., Mohammed, I., & Mazharul, M. (2024). Metaverse in Operations Management: Predicting Managers’ Intention to Use Metaverse through Perceived Usefulness, Training Value and Ease of Use (A CASE STUDY IN UAE). International Journal of Business Analytics and Security (IJBAS), 4(1), 113–120. Retrieved from https://journals.gaftim.com/index.php/ijbas/article/view/342
Kiu, M.S., Lai, K.W., Chia, F.C. and Wong, P.F. (2024), "Blockchain integration into electronic document management (EDM) system in construction common data environment", Smart and Sustainable Built Environment, Vol. 13 No. 1, pp. 117-132. https://doi.org/10.1108/SASBE-12-2021-0231
Khatri,M.(2022).Revamping the Marketing World with Metaverse – The Future of Marketing, International Journal of Computer Applications ,Volume 184– No.29,pp53-79. DOI:10.5120/ijca2022922361
Karami, M. and Hossain, M. (2024), "Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation", Marketing Intelligence & Planning, Vol. 42 No. 1, pp. 168-189. https://doi.org/10.1108/MIP-08-2023-0406
Kamath, M.V., Prashanth, S., Kumar, M. and Tantri, A. (2024), "Machine-Learning-Algorithm to predict the High-Performance concrete compressive strength using multiple data", Journal of Engineering, Design and Technology, Vol. 22 No. 2, pp. 532-560. https://doi.org/10.1108/JEDT-11-2021-0637
Lamba,S and Malik,R .(2022). Metaverse: Marketing to Gen Z Consumers, Journal of IGI Global, Volume 1,pp1-7. DOI: 10.4018/978-1-6684-6133-4.ch008
Li, J., Ma, W., Wang, P. (2023). Farmers’ willingness to transform untreated livestock manure into organic fertilizer: does information technology adoption make a difference?, Environ Dev Sustain ,Volume 26, pp 5025–504 . https://doi.org/10.1007/s10668-023-02920-y
Li, W., Waris, I. and Bhutto, M.Y. (2024), "Understanding the nexus among big data analytics capabilities, green dynamic capabilities, supply chain agility and green competitive advantage: the moderating effect of supply chain innovativeness", Journal of Manufacturing Technology Management, Vol. 35 No. 1, pp. 119-140. https://doi.org/10.1108/JMTM-07-2023-0263
Li, H., Wu, Y., Cao, D., & Wang, Y. (2021). Organizational mindfulness towards digital transformation as a prerequisite of information processing capability to achieve market agility. Journal of Business research, 122, 700-712.
Liu, J., Liu, M., Liu, JP.(2024). Towards provably efficient quantum algorithms for large-scale machine-learning models. Nat Commun 15, pp435-456.
https://doi.org/10.1038/s41467-023-43957-x
Mystakidis,S.(2022). Metaverse, Journal of Encyclopedia, Volume 1,pp32-49. DOI:10.3390/encyclopedia2010031
Maiti,C Patel,D ., Muthuswamy,S.(2024). Machining Process Automation in Computer Numerical Control Turning Using Robot-Assisted Imaging and CNN-Based Machine Learning, J. Manuf. Sci. Eng. Apr,146(4),pp56-68.
https://doi.org/10.1115/1.4064626
Mao, H., Liu, S., Zhang, J., Zhang, Y. and Gong, Y. (2020), "Information technology competency and organizational agility: roles of absorptive capacity and information intensity", Information Technology & People, Vol. 34 No. 1, pp. 421-451. https://doi.org/10.1108/ITP-12-2018-0560
Moderno, O.B.d.S., Braz, A.C. and Nascimento, P.T.d.S. (2024), "Robotic process automation and artificial intelligence capabilities driving digital strategy: a resource-based view", Business Process Management Journal, Vol. 30 No. 1, pp. 105-134. https://doi.org/10.1108/BPMJ-08-2022-0409
Motwani, J. and Katatria, A. (2024), "Organization agility: a literature review and research agenda", International Journal of Productivity and Performance Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJPPM-07-2023-0383
Mele, G., Capaldo, G., Secundo, G. and Corvello, V. (2024). "Revisiting the idea of knowledge-based dynamic capabilities for digital transformation", Journal of Knowledge Management, Vol. 28 No. 2, pp. 532-563. https://doi.org/10.1108/JKM-02-2023-0121
Mai, B.T., Nguyen, P.V., Ton, U.N.H. and Ahmed, Z.U. (2024), "Government policy, IT capabilities, digital transformation, and innovativeness in Post-Covid context: case of Vietnamese SMEs", International Journal of Organizational Analysis, Vol. 32 No. 2, pp. 333-356. https://doi.org/10.1108/IJOA-11-2022-3480
Rouach, D. & Santi, P. (2001). Competitive Intelligence Adds value: Five Intelligence Attitudes. European Management Journal, 19(5), 552 – 559.
Raji, R. A., Mohd Rashid, S., Mohd Ishak, S., & Mohamad, B. (2020). Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands? Journal of Promotion Management, 26(1), 19-49.
Rahimi, A.R., Mosalli, Z.(2024). The role of twenty-first century digital competence in shaping pre-service teacher language teachers’ twenty-first century digital skills: the Partial Least Square Modeling Approach (PLS-SEM). J. Comput. Educ. https://doi.org/10.1007/s40692-023-00307-6
Rizza, C. (2023). Digital Competences. In: Maggino, F. (eds) Encyclopedia of Quality of Life and Well-Being Research. Springer, Cham. https://doi.org/10.1007/978-3-031-17299-1_731
Rodriguez, M., Peterson, R.(2024). Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework. J Market Anal , 3 (2),pp116-137. https://doi.org/10.1057/s41270-023-00287-7
Rach, M. (2023). The Future of Marketing and Sales Automation. In: Hannig, U., Seebacher, U. (eds) Marketing and Sales Automation. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-031-20040-3_27
Rahmani, Amir. (2022). An overview of the impact of blockchain technology on new technologies (Metaverse). The 4th National Conference on Knowledge Management and Electronic Businesses with a Resistance Economy Approach, pages 312-325.
Shahabadian, Ahad; Author: Haddadi, Mohammad Hassan; Marzi Alamdari, Gabriel (2023). Investigating the opportunities of e-commerce in Metaverse, Islamic Marketing Research, Spring 1402, Volume 1, Number 1, Pages 119-134.
Sanmart, E , Abousamra A,Neira , Carmen O, Svensson, G.(2024). The role of supply chain integration between integrated information technology and financial performance, nformation technology, and performance,2(3),pp103-129. https://www.researchgate.net/publication/370324501
Shen,B. Tan ,W. Guo ,J. Zhao,L .(2022). How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design, Journal of Applied Sciences, 11(23),pp45-71. https://doi.org/10.3390/app112311087
Serpil,H. Karaca,D.(2023).The Metaverse or Meta-Awareness? Journal of Metaverse, Volume 3, Issue 1,pp 1 – 8. https://doi.org/10.57019/jmv.1093347
Trunfio,M and Rossi,S.(2022).Advances in Metaverse Investigation: Streams of Research and Future Agenda,journal of Advances in Metaverse Investigation, v2,pp103–129. https://doi.org/10.3390/virtualworlds1020007
Trevisan, L.V., Eustachio, J.H.P.P., Dias, B.G. (2024). Digital transformation towards sustainability in higher education: state-of-the-art and future research insights. Environ Dev Sustain 26, 2789–2810 . https://doi.org/10.1007/s10668-022-02874-7
Troise, C., Corvello, V., Ghobadian, A., & O'Regan, N. (2022). How can SMEs successfully navigate VUCA environment: The role of agility in the digital transformation era. Technological Forecasting and Social Change, 174, 121227.
Veeraiah,V; Gangavathi,P; Ahamad,S; Talukdar,S; Gupta,A; Talukdar,V.(2022). Enhancement of Meta Verse Capabilities by IoT Integration, International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 3 (2),pp 28-29. DOI: 10.1109/ICACITE53722.2022.9823766
Venter, P., & Jansen van Rensburg, M. (2014). The relationship between marketing intelligence and strategic marketing. South African Journal of Economic and Management Sciences, 17(4), 440-456.
Wisnubuana , I .(2023). Metaverse: Threat or Opportunity for Our Social World? In understanding Metaverse on sociological context, Journal of Metaverse, Volume 3, Issue 1, pp28 – 33. https://doi.org/10.57019/jmv.1144470
Willİams,A.(2022).Human-Centric Functional Modeling and the Metaverse, Journal of Metaverse, Volume 2, Issue 1, pp23 – 28.
Wided, R. (2023). IT Capabilities, Strategic Flexibility and Organizational Resilience in SMEs Post-COVID-19: A Mediating and Moderating Role of Big Data Analytics Capabilities. Global Journal of Flexible Systems Management, 24(1), 123-142.
Yemenici,A.(2022).Entrepreneurship in The World of Metaverse: Virtual or Real? Journal of Metaverse, Volume 2, Issue 2, pp71 – 82. https://doi.org/10.57019/jmv.1126135
Zhan ,Y, Ahmad, S.F, Irshad,M, Al-Razgan, Awwad, Ali, Y.(2024). Investigating the role of Cybersecurity’s perceived threats in the adoption of health information systems, journal of Heliyon,3(2),pp1-16. https://doi.org/10.1016/j.heliyon.2023.e22947
Zirar, A., Jabbar, A., Njoya, E. and Amoozad Mahdiraji, H. (2024), "Smart contract challenges and drawbacks for SME digital resilience", Journal of Enterprise Information Management, Vol, pp13-36. https://doi.org/10.1108/JEIM-02-2023-0082
Zahid, A. and Nauman, S. (2024), "Does workplace incivility spur deviant behaviors: roles of interpersonal conflict and organizational climate", Personnel Review, Vol. 53 No. 1, pp. 247-265. https://doi.org/10.1108/PR-01-2022-0058
Al-Gnbri,M.(2022)Accounting and Auditing in the Metaverse World from a Virtual Reality Perspective: A Future Research, Journal of Metaverse, Volume 2, Issue 1, pp29 – 41.
Ahmadi Kaliji, S., Mojaverian, S.M., Amirnejad, H. and Canavari, M. (2024), "Simultaneous consideration of consumer preferences and seller revenue as a smart retail sales and management strategy", European Journal of Management and Business Economics, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EJMBE-04-2022-0105
Alkhatib, A.W. and Valeri, M. (2024), "Can intellectual capital promote the competitive advantage? Service innovation and big data analytics capabilities in a moderated mediation model", European Journal of Innovation Management, Vol.
Ahsan, M.J. (2024), "Unlocking sustainable success: exploring the impact of transformational leadership, organizational culture, and CSR performance on financial performance in the Italian manufacturing sector", Social Responsibility Journal, Vol. 20 No. 4, pp. 783-803. https://doi.org/10.1108/SRJ-06-2023-0332
Abrokwah-Larbi, K. (2024), "Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions", Journal of Contemporary Marketing Science, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JCMARS-08-2023-0034
Aliev, A., Kadirov, D. (2023). Digital Marketing and Smart Technology Marketing Systems as the Future of Metaverse. In: Koucheryavy, Y., Aziz, A. (eds) Internet of Things, Smart Spaces, and Next Generation Networks and Systems. NEW2AN 2022. Lecture Notes in Computer Science, vol 13772. Springer, Cham. https://doi.org/10.1007/978-3-031-30258-9_35
Antonino, P., Ferreira, J., Sampaio, A. (2024). A refinement-based approach to safe smart contract deployment and evolution. Softw Syst Model (2024). https://doi.org/10.1007/s10270-023-01143-z
Abdukhalilova, L.T. (2024). Effectiveness of Digital Marketing Technologies in Commercial Banks. In: Sergi, B.S., Popkova, E.G., Ostrovskaya, A.A., Chursin, A.A., Ragulina, Y.V. (eds) Ecological Footprint of the Modern Economy and the Ways to Reduce It. Advances in Science, Technology & Innovation. Springer, Cham. https://doi.org/10.1007/978-3-031-49711-7_35
Adekunle, S.A., Aigbavboa, C.O., Ejohwomu, O., Adekunle, E.A. and Thwala, W.D. (2024), "Digital transformation in the construction industry: a bibliometric review", Journal of Engineering, Design and Technology, Vol. 22 No. 1, pp. 130-158. https://doi.org/10.1108/JEDT-08-2021-0442
Bayram,A .(2022). Metaleisure: Leisure Time Habits to be Changed with Metaverse, Journal of Metaverse, Volume 2, Issue 1,pp 1 – 7.
Bale,A . Ghorpade,N . Hashim,M . Vaishnav ,J . Almaspoor,Z.(2023). A Comprehensive Study on Metaverse and Its Impacts on Humans, Hindawi Advances in Human-Computer Interaction,pp8-24.
https://doi.org/10.1155/2022/3247060
Banaeian far,S and Imani Rad,A .(2022).Applying Digital Twins in Metaverse: User Interface, Security and Privacy Challenges, Journal of Metaverse, Volume 2, Issue 1, pp8 – 15.
Boucher, X.,Murillo Coba, C.,Lamy, D. (2024). Smart PSS modelling language for value offer prototyping: A design case study in the field of heating appliance offers, Computers in Industry, Volume 155,pp106-127. https://doi.org/10.1016/j.compind.2023.104041
Biancuzzi a, H.,Massaro b, M .,Bagnoli, Carlo. (2024). Smart mobility in Venice: An ecosystem perspective, Journal of Cleaner Production, Volume 434,pp48-73. https://doi.org/10.1016/j.jclepro.2023.140096
Chylinski, M., Heller, J., Hilken, T.,Keeling, D. I., Mahr, D., & deRuyter, K. (2020). Augmented reality marketing: A technologyenabled approach to situated customer experience. Australasian Marketing Journal (AMJ), 28(4), 374-384.
Cheah, I. and Shimul, A. S. (2023). Marketing in the Metaverse: Moving forward – what’s next? Journal of Global Scholar of Marketing Science, 33(1),pp 1-10. https://doi.org/10.1080/21639159.2022.216390
Coba , M.,Boucher , X.,Lamy , D.,Vuillaume , F.,Gay, A . (2024). Design and engineering of value-driven Smart PSS for manufacturing companies: Design risk anticipation with sPS2Risk Framework, CIRP Journal of Manufacturing Science and Technology Volume 48, pp 1-18. https://doi.org/10.1016/j.cirpj.2023.11.001
Cheng, X., Mou, J., Shen, X.-L., de Vreede, T. and Alt, R. (2024), "Guest editorial: Exploring the research opportunities and challenges in the metaverse", Internet Research, Vol. 34 No. 1, pp. 1-8. https://doi.org/10.1108/INTR-10-2023-0994
Cheng, S., Fan, Q. and Dagestani, A.A. (2024), "Opening the black box between strategic vision on digitalization and SMEs digital transformation: the mediating role of resource orchestration", Kybernetes, Vol. 53 No. 2, pp. 580-599. https://doi.org/10.1108/K-01-2023-0073
Chakraborty, A., Bhattacharyya, S., De, D., Mahmud, M., Banerjee, J.S. (2023). Intelligent Automation Framework Using AI and RPA: An Introduction. In: Bhattacharyya, S., Banerjee, J.S., De, D. (eds) Confluence of Artificial Intelligence and Robotic Process Automation. Smart Innovation, Systems and Technologies, vol 335,pp86-102. https://doi.org/10.1007/978-981-19-8296-5_1
Cuesta-Valiño, P., Gutiérrez-Rodríguez, P. and Ravina Ripoll, R. (2024), "Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy", Management Decision, Vol. 62 No. 2, pp. 373-380. https://doi.org/10.1108/MD-02-2024-216
Das,S and Datta, B.(2024). Application of UTAUT2 on Adopting Artificial Intelligence Powered Lead Management System (AI-LMS) in passenger car sales, Technological Forecasting and Social Change, Volume 201,pp109-126. https://doi.org/10.1016/j.techfore.2024.123241
Dwivedi, Y.K., Pandey, N., Currie, W. and Micu, A. (2024), "Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda", International Journal of Contemporary Hospitality Management, Vol. 36 No. 1, pp. 1-12. https://doi.org/10.1108/IJCHM-05-2023-0686
Deveci,M; Mishra,A; Gokasar,I; Rani,P; Pamucar,D; Ozcan,E.(2022). A Decision Support System for Assessing and Prioritizing Sustainable Urban Transportation in Metaverse, IEEE Transactions on Fuzzy Systems ( Early Access ), 7(1),,pp1 – 10. https://doi.org/10.1109/TFUZZ.
Denison , D . and Neal , W (2000) . Denison organizational culture survey. Facilitator guide, published by Denison consulting, LLC, Ann Arbor, MI : Aviat
Darabpour, Mohammad Reza (2023). Metaverse; The essence and legal challenges (Administration, persons and property, new technologies law, Spring and Summer, No. 7, page 66-81.
Eyada,B.(2023).Advertising in the Metaverse: Opportunities and Challenges, International Journal of Marketing Studies, 15(1),22-37. https://doi.org/10.5539/ijms.v15n1p22
Espina-Romero, L.; Ríos Parra, D.; Noroño-Sánchez, J.G.; Rojas-Cangahuala, G.; Cervera Cajo, L.E.; Velásquez-Tapullima, P.A.( 2024). Navigating Digital Transformation: Current Trends in Digital Competencies for Open Innovation in Organizations. Sustainability, 2(2),PP68-81. https://doi.org/10.3390/ su16052119
Edi Saputra, Miftahul Khair, & Gesit Thabrani. (2024). DIGITAL MARKETING TRAINING FOR KARANG TARUNA’S ENTERPRISE PRODUCTS TO INCREASE BUSINESS TURNOVER. International Journal Mathla’ul Anwar of Halal Issues, 4(1), 23–29. Retrieved from https://journal.halalunmabanten.id/index.php/ijma/article/view/100
Fitsilis,P.(2024). Navigating the Skills Revolution: The Essential Role of Competence Frameworks, journal of Qeios,2(1).1-17. https://doi.org/10.32388/V28REV
Fiestas Lopez Guido, J.C., Kim, J.W., Popkowski Leszczyc, P.T.L., Pontes, N. and Tuzovic, S. (2024), "Retail robots as sales assistants: how speciesism moderates the effect of robot intelligence on customer perceptions and behaviour", Journal of Service Theory and Practice, Vol. 34 No. 1, pp. 127-154. https://doi.org/10.1108/JSTP-04-2023-0123
Farao, A., Paparis, G., Panda, S. (2024). a cyber insurance architecture with smart contracts and self-sovereign identity on top of blockchain. Int. J. Inf. Secur. 23, 347–371 . https://doi.org/10.1007/s10207-023-00741-8
Fernandez, D., Dastane, O., Omar Zaki, H. and Aman, A. (2024), "Robotic process automation: bibliometric reflection and future opportunities", European Journal of Innovation Management, Vol. 27 No. 2, pp. 692-712. https://doi.org/10.1108/EJIM-10-2022-0570
Giang Barrera , K ,Denish Shah ,D.(2023). Marketing in the Metaverse: Conceptual understanding, framework, Journal of Business Research, Volume 155, PP113-136. https://doi.org/10.1016/j.jbusres.2022.113420
Ghazinoory, S., Roshandel, J., Parvin, F ., Nasri, S., Fatemi, M.(2024). Smart city maturity models: A multidimensional synthesized approach, Systematic Review,3(2),pp73-95. https://doi.org/10.1002/widm.1516
Gomez-Trujillo, A.M., Gonzalez-Perez, M.A. and Baena-Rojas, J.J. (2024), "Sustainable strategy as a lever for corporate legitimacy and long-term competitive advantage: an examination of an emerging market multinational", European Business Review, Vol. 36 No. 1, pp. 112-139. https://doi.org/10.1108/EBR-01-2023-0003
Gultom, M., Ryanto, S. ., Nurhayati, M., & Lo, S. J. . (2024). The Influence of Human Capital Management and Organizational Agility on Hospital Service Quality through Perceptions of Organizational Support. Dinasti International Journal of Education Management And Social Science, 5(3), 127–140. https://doi.org/10.31933/dijemss.v5i3.2303
Giang,K and DenishShahb,B.(2023).Marketing in the Metaverse: Conceptual understanding, framework, and research agenda, Journal of Business Research, Volume 155, pp31-46. https://doi.org/10.1016/j.jbusres.2022.113420
Gökhan,K and Aydin,N.(2023).Development and Transformation in Digital Marketing and Branding with Artificial Intelligence and Digital Technologies Dynamics in the Metaverse Universe, Journal of Metaverse, Volume 3, Issue 1, pp9 – 18. https://doi.org/10.57019/jmv.1148015
Gowda, N.R., Vikas, H., Satpathy, S. (2023). Digital elixir for healthcare: market intelligence and policy implications. Volume 13,pp
489–500. https://doi.org/10.1007/s40622-023-00370-z
Hill ,C. , Jones G. R. , (2010). Strategic management theory, Houghton Mifflin Company. New York.
Hao, A. and Liu, H. (2024), "Guest editorial: Artificial intelligence application and future research directions in interactive marketing", Journal of Research in Interactive Marketing, Vol. 18 No. 1, pp. 1-5. https://doi.org/10.1108/JRIM-07-2023-0231
Harish Kumar a, Philipp A. Rauschnabel b c d, Madhushree Nanda Agarwal e, Rajesh Kumar Singh e, Ritu Srivastava e.(2024). Towards a theoretical framework for augmented reality marketing, Information & Management, Volume 61,pp112-136. https://doi.org/10.1016/j.im.2023.103910
Ismail ,R. (2024). Augmented reality marketing: enhancing customer experience through latest technology. Jurnal Multidisiplin Sahombu, 4(01), 10–17. Retrieved from https://ejournal.seaninstitute.or.id/index.php/JMS/article/view/4000
Jamal, A.F., El Nemar, S. and Sakka, G. (2024), "The relationship between job redesigning, reskilling and upskilling on organizational agility", EuroMed Journal of Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EMJB-10-2023-0279
Katterbauer,K and Syed,H . Cleenewerck,L .(2022).Financial cybercrime in the Islamic Finance Metaverse, Journal of Metaverse, Volume 1, Issue 2, pp56 – 61. https://doi.org/10.57019/jmv.1108783
Kaur, P., Mohammed, I., & Mazharul, M. (2024). Metaverse in Operations Management: Predicting Managers’ Intention to Use Metaverse through Perceived Usefulness, Training Value and Ease of Use (A CASE STUDY IN UAE). International Journal of Business Analytics and Security (IJBAS), 4(1), 113–120. Retrieved from https://journals.gaftim.com/index.php/ijbas/article/view/342
Kiu, M.S., Lai, K.W., Chia, F.C. and Wong, P.F. (2024), "Blockchain integration into electronic document management (EDM) system in construction common data environment", Smart and Sustainable Built Environment, Vol. 13 No. 1, pp. 117-132. https://doi.org/10.1108/SASBE-12-2021-0231
Khatri,M.(2022).Revamping the Marketing World with Metaverse – The Future of Marketing, International Journal of Computer Applications ,Volume 184– No.29,pp53-79. DOI:10.5120/ijca2022922361
Karami, M. and Hossain, M. (2024), "Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation", Marketing Intelligence & Planning, Vol. 42 No. 1, pp. 168-189. https://doi.org/10.1108/MIP-08-2023-0406
Kamath, M.V., Prashanth, S., Kumar, M. and Tantri, A. (2024), "Machine-Learning-Algorithm to predict the High-Performance concrete compressive strength using multiple data", Journal of Engineering, Design and Technology, Vol. 22 No. 2, pp. 532-560. https://doi.org/10.1108/JEDT-11-2021-0637
Lamba,S and Malik,R .(2022). Metaverse: Marketing to Gen Z Consumers, Journal of IGI Global, Volume 1,pp1-7. DOI: 10.4018/978-1-6684-6133-4.ch008
Li, J., Ma, W., Wang, P. (2023). Farmers’ willingness to transform untreated livestock manure into organic fertilizer: does information technology adoption make a difference?, Environ Dev Sustain ,Volume 26, pp 5025–504 . https://doi.org/10.1007/s10668-023-02920-y
Li, W., Waris, I. and Bhutto, M.Y. (2024), "Understanding the nexus among big data analytics capabilities, green dynamic capabilities, supply chain agility and green competitive advantage: the moderating effect of supply chain innovativeness", Journal of Manufacturing Technology Management, Vol. 35 No. 1, pp. 119-140. https://doi.org/10.1108/JMTM-07-2023-0263
Li, H., Wu, Y., Cao, D., & Wang, Y. (2021). Organizational mindfulness towards digital transformation as a prerequisite of information processing capability to achieve market agility. Journal of Business research, 122, 700-712.
Liu, J., Liu, M., Liu, JP.(2024). Towards provably efficient quantum algorithms for large-scale machine-learning models. Nat Commun 15, pp435-456.
https://doi.org/10.1038/s41467-023-43957-x
Mystakidis,S.(2022). Metaverse, Journal of Encyclopedia, Volume 1,pp32-49. DOI:10.3390/encyclopedia2010031
Maiti,C Patel,D ., Muthuswamy,S.(2024). Machining Process Automation in Computer Numerical Control Turning Using Robot-Assisted Imaging and CNN-Based Machine Learning, J. Manuf. Sci. Eng. Apr,146(4),pp56-68.
https://doi.org/10.1115/1.4064626
Mao, H., Liu, S., Zhang, J., Zhang, Y. and Gong, Y. (2020), "Information technology competency and organizational agility: roles of absorptive capacity and information intensity", Information Technology & People, Vol. 34 No. 1, pp. 421-451. https://doi.org/10.1108/ITP-12-2018-0560
Moderno, O.B.d.S., Braz, A.C. and Nascimento, P.T.d.S. (2024), "Robotic process automation and artificial intelligence capabilities driving digital strategy: a resource-based view", Business Process Management Journal, Vol. 30 No. 1, pp. 105-134. https://doi.org/10.1108/BPMJ-08-2022-0409
Motwani, J. and Katatria, A. (2024), "Organization agility: a literature review and research agenda", International Journal of Productivity and Performance Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJPPM-07-2023-0383
Mele, G., Capaldo, G., Secundo, G. and Corvello, V. (2024). "Revisiting the idea of knowledge-based dynamic capabilities for digital transformation", Journal of Knowledge Management, Vol. 28 No. 2, pp. 532-563. https://doi.org/10.1108/JKM-02-2023-0121
Mai, B.T., Nguyen, P.V., Ton, U.N.H. and Ahmed, Z.U. (2024), "Government policy, IT capabilities, digital transformation, and innovativeness in Post-Covid context: case of Vietnamese SMEs", International Journal of Organizational Analysis, Vol. 32 No. 2, pp. 333-356. https://doi.org/10.1108/IJOA-11-2022-3480
Rouach, D. & Santi, P. (2001). Competitive Intelligence Adds value: Five Intelligence Attitudes. European Management Journal, 19(5), 552 – 559.
Raji, R. A., Mohd Rashid, S., Mohd Ishak, S., & Mohamad, B. (2020). Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands? Journal of Promotion Management, 26(1), 19-49.
Rahimi, A.R., Mosalli, Z.(2024). The role of twenty-first century digital competence in shaping pre-service teacher language teachers’ twenty-first century digital skills: the Partial Least Square Modeling Approach (PLS-SEM). J. Comput. Educ. https://doi.org/10.1007/s40692-023-00307-6
Rizza, C. (2023). Digital Competences. In: Maggino, F. (eds) Encyclopedia of Quality of Life and Well-Being Research. Springer, Cham. https://doi.org/10.1007/978-3-031-17299-1_731
Rodriguez, M., Peterson, R.(2024). Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework. J Market Anal , 3 (2),pp116-137. https://doi.org/10.1057/s41270-023-00287-7
Rach, M. (2023). The Future of Marketing and Sales Automation. In: Hannig, U., Seebacher, U. (eds) Marketing and Sales Automation. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-031-20040-3_27
Rahmani, Amir. (2022). An overview of the impact of blockchain technology on new technologies (Metaverse). The 4th National Conference on Knowledge Management and Electronic Businesses with a Resistance Economy Approach, pages 312-325.
Shahabadian, Ahad; Author: Haddadi, Mohammad Hassan; Marzi Alamdari, Gabriel (2023). Investigating the opportunities of e-commerce in Metaverse, Islamic Marketing Research, Spring 1402, Volume 1, Number 1, Pages 119-134.
Sanmart, E , Abousamra A,Neira , Carmen O, Svensson, G.(2024). The role of supply chain integration between integrated information technology and financial performance, nformation technology, and performance,2(3),pp103-129. https://www.researchgate.net/publication/370324501
Shen,B. Tan ,W. Guo ,J. Zhao,L .(2022). How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design, Journal of Applied Sciences, 11(23),pp45-71. https://doi.org/10.3390/app112311087
Serpil,H. Karaca,D.(2023).The Metaverse or Meta-Awareness? Journal of Metaverse, Volume 3, Issue 1,pp 1 – 8. https://doi.org/10.57019/jmv.1093347
Trunfio,M and Rossi,S.(2022).Advances in Metaverse Investigation: Streams of Research and Future Agenda,journal of Advances in Metaverse Investigation, v2,pp103–129. https://doi.org/10.3390/virtualworlds1020007
Trevisan, L.V., Eustachio, J.H.P.P., Dias, B.G. (2024). Digital transformation towards sustainability in higher education: state-of-the-art and future research insights. Environ Dev Sustain 26, 2789–2810 . https://doi.org/10.1007/s10668-022-02874-7
Troise, C., Corvello, V., Ghobadian, A., & O'Regan, N. (2022). How can SMEs successfully navigate VUCA environment: The role of agility in the digital transformation era. Technological Forecasting and Social Change, 174, 121227.
Veeraiah,V; Gangavathi,P; Ahamad,S; Talukdar,S; Gupta,A; Talukdar,V.(2022). Enhancement of Meta Verse Capabilities by IoT Integration, International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 3 (2),pp 28-29. DOI: 10.1109/ICACITE53722.2022.9823766
Venter, P., & Jansen van Rensburg, M. (2014). The relationship between marketing intelligence and strategic marketing. South African Journal of Economic and Management Sciences, 17(4), 440-456.
Wisnubuana , I .(2023). Metaverse: Threat or Opportunity for Our Social World? In understanding Metaverse on sociological context, Journal of Metaverse, Volume 3, Issue 1, pp28 – 33. https://doi.org/10.57019/jmv.1144470
Willİams,A.(2022).Human-Centric Functional Modeling and the Metaverse, Journal of Metaverse, Volume 2, Issue 1, pp23 – 28.
Wided, R. (2023). IT Capabilities, Strategic Flexibility and Organizational Resilience in SMEs Post-COVID-19: A Mediating and Moderating Role of Big Data Analytics Capabilities. Global Journal of Flexible Systems Management, 24(1), 123-142.
Yemenici,A.(2022).Entrepreneurship in The World of Metaverse: Virtual or Real? Journal of Metaverse, Volume 2, Issue 2, pp71 – 82. https://doi.org/10.57019/jmv.1126135
Zhan ,Y, Ahmad, S.F, Irshad,M, Al-Razgan, Awwad, Ali, Y.(2024). Investigating the role of Cybersecurity’s perceived threats in the adoption of health information systems, journal of Heliyon,3(2),pp1-16. https://doi.org/10.1016/j.heliyon.2023.e22947
Zirar, A., Jabbar, A., Njoya, E. and Amoozad Mahdiraji, H. (2024), "Smart contract challenges and drawbacks for SME digital resilience", Journal of Enterprise Information Management, Vol, pp13-36. https://doi.org/10.1108/JEIM-02-2023-0082
Zahid, A. and Nauman, S. (2024), "Does workplace incivility spur deviant behaviors: roles of interpersonal conflict and organizational climate", Personnel Review, Vol. 53 No. 1, pp. 247-265. https://doi.org/10.1108/PR-01-2022-0058
