Evaluation of Export Models of Agricultural Products in the North of Iran
الموضوعات :
1 - Assistant Professor of Management Department, Zanjan Branch, Islamic Azad University, Zanjan, Iran
الکلمات المفتاحية: Agricultural products, export development, in novation, marketing, production,
ملخص المقالة :
Nowadays, export growth is a crucial factor in revitalizing the economy of countries. The development of exports ranks high on the list of government priorities and policies in nearly all developing nations. The aim of this study was to present a strategic model for enhancing agricultural product exports from Tarom County and to provide a conceptual framework for such developments. Semi structured interviews were conducted to gather data, while Strauss and Corbin's methodology was used for data analysis. Sampling was carried out using targeted and snowball methods, which led to interviews with notable experts in the field of exporting agricultural products. During open, axial, and selective coding processes, results obtained from data analysis provided a strategy for developing agricultural product export based on database theorizing approach. Based on systematic database theory approach adopted here; causal factors affecting production include institutional factors (governmental policy and legal), marketing/sales aspects, economic/financial/banking considerations as well as competitive elements; background factors include logistical/infrastructural issues alongside scientific/ knowledge based ones (innovation); intervening factors are cultural/political/international influences; strategies can be short term/medium term/long term approaches while conse quences involve macro/micro level financial/non financial effects that influence agriculture product export development activities considerably. Results indicate that contextual variables most in fluential towards improving Tarom's agriculture product exports are maintenance infrastructure availability/distribution network suitability/new technology application/export terminal access/lab oratory quality measurement standards adoption/etcetera.
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