توسعه استراتژیک و ایجاد نوآوری در کسب‌وکار با تکیه بر هوش مصنوعی و فناوری بلاکچین
الموضوعات :
مصطفی قبادی
1
(کارشناس ارشد مدیریت فناوری اطلاعات-کسب و کار الکترونیک-دانشگاه آزاد اسلامی-واحد تهران شمال )
الکلمات المفتاحية: بلاکچین, فناوری های پیشرفته, نوآوری, هوش مصنوعی,
ملخص المقالة :
در عصری که تحولات کسب‌وکار با سرعت بی‌سابقه‌ای در حال وقوع است، فناوری‌های پیشرفته مانند هوش مصنوعی (AI)، امکانات تازه‌ای را برای ارتقاء عملکرد تجاری فراهم می‌آورند. این پیشرفت‌ها، تعاملات شرکتی با مشتریان و کارمندان را از طریق خدمات مبتنی بر فناوری اطلاعات تحول می‌بخشند. با گسترش استفاده از AI، کسب‌وکارها باید بر استراتژی‌های فعلی خود بازنگری کرده و به طور فعال به دنبال کشف فرصت‌های جدید بازاری باشند. با افزایش توجه به تحقیقات در زمینه نوآوری‌های تجاری، بلاکچین به عنوان یک راهکار برای تضمین امنیت داده‌ها مطرح شده است. در این مقاله، مدل نوآوری کسب‌وکار مبتنی بر AI و بلاکچین (BI-AIBT) به منظور تقویت فرآیندهای تجاری و تضمین تعاملات امن بین مشتریان متنوع معرفی شده است. این مدل با استفاده از داده‌های تجربی کیفی از شرکت‌کنندگان در دو حوزه کسب‌وکار مورد بررسی قرار گرفته است. BI-AIBT با تحلیل تأثیر استفاده از فناوری اطلاعات بر ایجاد ارزش، پیشنهادات و جذب کسب‌وکار مورد سنجش قرار گرفته و نشان داده است که بلاکچین می‌تواند در تقویت تعاملات بین ظرفیت‌های سازمانی و مهارت‌های کارکنان مؤثر باشد. نتایج آزمایشی این مدل نشان می‌دهد که تحول ناشی از فناوری اطلاعات به عنوان یک عنصر مهم در تقویت استراتژی‌های نوآوری کسب‌وکار شناخته شده و مدل BI-AIBT نسبت‌های پیش‌بینی تقاضا (97.1%)، کیفیت محصول (98.3%)، توسعه کسب‌وکار (98.9%)، تحلیل رفتار مشتری (96.3%)، و رضایت مشتری (97.2%) را تقویت می‌کند
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