Presenting a Model for Sustainable Banking: A Qualitative Study
الموضوعات :
Reza Mazrae Farahani
1
(Department of Industrial Management, Rasht Branch, Islamic Azad University, Rasht, Iran,)
Maryam Ooshak Saraei
2
(Assistant Professor, Department of Industrial Management, Rasht Branch, Islamic Azad University, Rasht, Iran, )
Gholamreza Mahfoozi
3
(Department of Economics and Accounting, Faculty of Literature and Humanities, University of Guilan, Rasht, Iran, https://orcid.org/my-orcid?orcid=0009-0004-7627-6705, Email: gholamrezamahfoozi@yahoo.com)
Mohammad Taleghani
4
(Department of Industrial Management, Rasht Branch, Islamic Azad University, Rasht, Iran, https://orcid.org/, Email: Taleghani@iaurasht.ac.ir)
الکلمات المفتاحية: Sustainable banking, sustainable development, Strategic Options Development and Analysis.,
ملخص المقالة :
Sustainable development is necessary for banks to achieve their financial development goals. The present study aims to present a sustainable banking model based on strategic options development and analysis. This qualitative study was conducted on the experts of Iran's banking industry. Accordingly, 15 samples were selected by purposeful sampling. In the qualitative section, the components of sustainable banking were identified by the SODA method. Finally, 10 primary components and 140 secondary components were obtained from the analysis of the interviews. The primary components included environmental factors, social factors, economic factors, new and green technologies, clean energy, human resources, bank customers and bank management, macro and government factors, and the implications of sustainable banking. Several key elements were identified based on the results obtained from the SODA method. They include human capital, economic factors, environmental and social factors, and the measures taken in this area are mostly related to production management (sustainable production). Finally, the goals of sustainable banking are sustainable growth and development, bank research and development, and organizational transformation.
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