تأثیر سرمایه فکری، مدیریت دانش، نوآوری و استراتژی تمایز بر مزیت رقابتی: دیدگاه هماهنگ¬سازی منابع
تأثیر سرمایه فکری، مدیریت دانش و نوآوری بر مزیت رقابتی: دیدگاه هماهنگ سازی منابع
الموضوعات : Management Accounting
محمدحسین صفرزاده بندری
1
,
بنیامین عزیزی
2
1 - استادیار، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی، تهران، ایران(نویسنده مسئول)
2 - دانشجوی دکتری حسابداری، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی، تهران، ایران
الکلمات المفتاحية: سرمایه فکری, مدیریت دانش, نوآوری, استراتژی تمایز, مزیت رقابتی.,
ملخص المقالة :
منابع شرکت، به¬ویژه منابع نامشهود نقش مهمی در دستیابی به مزیت رقابتی و موقعیت بهتر شرکت¬ها را در بازار ایفا می-کنند. لذا هدف از انجام این پژوهش بررسی تأثیر سرمایه فکری، مدیریت دانش، نوآوری و استراتژی تمایز بر مزیت رقابتی در شرکت¬های تولیدی بورس و فرابورس ایران است. علاوه بر این از دیدگاه هماهنگ سازی منابع به¬عنوان تئوری پایه پژوهش استفاده شده است. در این پژوهش داده ها از 213 شرکت تولیدی عضو بورس و فرابورس از طریق پرسشنامه جمع¬آوری گردید. یافته¬های پژوهش نشان داد که سرمایه فکری و مدیریت دانش به¬طور قابل توجهی باعث بهبود نوآوری و مزیت رقابتی شرکت می¬شوند. علاوه بر این سرمایه فکری و مدیریت دانش از طریق نوآوری باعث افزایش مزیت رقابتی شرکت می¬شوند. همچنین نوآوری نیز به¬عنوان عاملی تعیین¬کننده در ایجاد و بهبود مزیت رقابتی شرکت¬ها محسوب می¬شود. مدیران شرکت¬های تولیدی می¬توانند با استفاده از منابع ناملموس خود همچون سرمایه فکری و مدیریت دانش، فناوری¬های نوآورانه و استراتژی تمایز مزیت رقابتی خود را بهبود ببخشند.
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