رابطه مسئولیت اجتماعی تیم ملی با وجهه و هویت تیم ملی فوتبال ایران
الموضوعات : علوم ورزشسجاد نعمت زاده 1 , حمید رودباری 2 , مرجان صفاری 3 , ایوب سنگ سفیدی 4
1 - دانش آموخته کارشناسی ارشد مدیریت ورزشی دانشگاه خوارزمی
2 - دانشجوی دکتری مدیریت ورزشی دانشگاه خوارزمی
3 - استادیار مدیریت ورزشی دانشگاه تربیت مدرس
4 - دانشجوی دکتری مدیریت ورزشی دانشگاه آزاد آسلامی بروجرد
الکلمات المفتاحية: مسئولیت اجتماعی, وجهه, هویت و تیم ملی فوتبال,
ملخص المقالة :
هدف: هدف پژوهش حاضر تعیین رابطه مسئولیت اجتماعی با وجهه و هویت تیم ملی ایران بودروش‌شناسی: روش تحقیق توصیفی به روش همبستگی می‌باشد که با توجه به نرمال بودن داده-ها از روش رگرسیون گام به گام استفاده گردید. جامعه آماری تحقیق حاضر مسئولین فدراسیون فوتبال، سازمان لیگ، معاونت حرفه‌ای و قهرمانی وزارت ورزش و رسانه‌های مکتوب و مجازی حوزه‌ی ورزش انتخاب شد. نمونه آماری تحقیق حاضر 77 نفر بودند که به روش نمونه‌گیری در دسترس انتخاب شد.یافته‌ها: یافته‌های پژوهش نشان می دهد مولفه‌های اخلاقی، قانونی و اقتصادی بیشترین رابطه را با وجهه تیم ملی دارند و رابطه کمتری را با هویت تیم دارد از بین مولفه‌های مسئولیت اجتماعی به ترتیب مسئولیت اخلاقی، اقتصادی و قانونی بیشترین رابطه را با وجهه‌ی تیم ملی دارند. در گام اول مسئولیت اخلاقی 72 درصد از واریانس وجهه تیم ملی را تبیین می‌‌کند. در گام دوم مسئولیت اخلاقی و اقتصادی درمجموع 83 درصد از واریانس وجهه تیم ملی را تبیین کردند. در گام سوم مسئولیت اخلاقی، اقتصادی و قانونی درمجموع 84 درصد از واریانس وجهه تیم ملی را تبیین کردند. همچنین مولفه‌های مسئولیت اجتماعی با هویت رابطه پیش بینی کننده ای یافت نشد.نتیجه‌گیری: مسئولین فدراسیون فوتبال به منظور تقویت وجهه و هویت تیم ملی با بهره گیری از مسئولیت اجتماعی می‌توانند اولویت اقدامات خود را به ترتیب به مولفه‌های اخلاقی، اقتصادی و قانونی اختصاص دهند.
منابع
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-Eeezadi, B.; Deilami, H.(2015). The survey of factors influencing orientation of clients to attend sport events". journal of sport management and motor behavior; vol 11;No 21; pp37-48
-Grohs, R. (2016). Drivers of brand image improvement in sports-event sponsorship. International Journal of Advertising, 35(3), 391-420.
- Lins, K. V., Servaes, H., & Tamayo, A. (2017). Social capital, trust, and firm performance: The value of corporate social responsibility during the financial crisis. The Journal of Finance, 72(4), 1785-1824.
-Kolyperas, D. (2012). Corporate and social responsibility in professional football club organization (degree of Doctor of Philosophy). Stirling school of sports
- LeBlanc, G., & Nguyen, N. (1995). Cues Used by Customers Evaluating Corporate Image in Service Firms. International Journal of Service Industry Management, (2), 44-56.
-Levermore, R. (2010). CSR for development through sport: Examining its potential and limitations. Third World Quarterly, ) 31(, 223-241.
- Lewis, S. (2003). Reputation and corporate responsibility. Journal of CommunicationManagement, 7(4), 356-365.
-Lii, Y. S., & Lee, M. (2011). Doing Right Leads To Doing Well: When The Type Of CSR And Reputation Interact To Affect Consumer Evaluations Of The Firm. Journal Of Business Ethics, 1-13.13
- Lindgreen, A., & Swaen, V. (2010). Corporate Social Responsibility. International Journal of Management Reviews, 12, 1-7. http://dx.doi.org/10.1111/j.1468-2370.2009.00277.x
- Maignan, I. & Ferrell, O. C. (2001). Corporate citizenship as a marketing instrument concepts, evidence and research directions, European Journal of Marketing,
-Litchfield, R. C., Karakitapoğlu‐Aygün, Z., Gumusluoglu, L., Carter, M., & Hirst, G. (2018). When Team Identity Helps Innovation and When It Hurts: Team Identity and Its Relationship to Team and Cross‐Team Innovative Behavior. Journal of Product Innovation Management, 35(3), 350-366.
- McGowan, R., & Mahon, J. (2009). Corporate social responsibility in professional sports: An analysis of the NBA, NFL, and MLB. Academy of Business Disciplines Journal,1(1), 45-8212
- Moir, L. (2001). What do we mean by corporate social responsibility? Corporate Governance, (1-2), 16-22. Herstein, R., Mitki, Y., & Jaffe, E. D. 2008). Communicating a New Corporate Image During Privatization: the Case of El Al Airlines. Corporate Communications: an International Journal, (4), 380-393.
- Naqvi, R., Ishtiaq, M., Kanwal, N., Ali, M., & Inderyas, S. (2013). Impact of Corporate Social responsibility on Brand image in Different FMCGs of Pakistan. Interdiscipelinary journal of contemporary research in business, vol 5
- Oliver, R. L., & Bearden, W. O. (1983). The role of involvement in satisfaction processes.Advances in Consumer Research, 10(1), 250-255.
- Oxford Handbook of Corporate Social Responsibility (83-112). New York: Oxford University Press.
- Pina, J. M., Martinez, E., De Chernatony, L., & Drury, S. (2006). The Effect of Service Brand Extensions on Corporate Image. An Empirical Model. European Journal of Marketing, (1/2), 174-197.
- Rodrigues, P., Real, E., Vitorino, F., & Cantista, I. (2011). The importance of corporate social responsibility in the brand image. In Proceedings of the 10th InternationalMarketing Trends Congress, Paris, January (pp. 21-23).
-Salarzehi, H.; Estaanesti, S. (2009). Investigation of Theological and philanthropic perspective of leader's social responsibility
-Smith A and Westerbeek H (2007) Sport as a vehicle for deploying corporate social responsibility, Journal of Corporate Citizenship 25: 43-54
- Spitzeck, H. T. (2009). The Development of Governance Structures for Corporate Responsibility. Corporate Governance, (9), 495-505.
-Van der Heyden, C., & van der Rijt, G. (2004). Societal Marketing and Philantrophy in Dutch Companies. Journal of Nonprofit and Public Sector Marketing, 1 (12), 23-36.
- Visser, W. (2006). Revisiting Carroll„s CSR Pyramid. An African Perspective. WayneVisser.com. Available from internet: http://waynevisser.com/chapter_wvisser_ africa_csr_pyramid.pdf
- Walker, M., & Kent, A. (2009). Do Fans Care? Assessing the Influence of Corporate Social Responsibility on Consumer Attitudes in the Sport Industry. Journal of Sport Management, 23(6), 743-769. Retrieved from SPORTDiscus with Full Text database.
-Wann D L, Raney A, Bryant J (2006). The causes and consequences of sport team identification. Handbook of sports and media 331-52.14
-Wann, D. L. (1997). "The Psychology of Sport Fans and Sport Spectators". In D. L. Wann (Ed), Sport Psychology. NJ: Prentice Hall, Upper Saddle River,USA, pp: 325-347.
- Wann, D. L., and Pierce, S. (2003). "Measuring Sport Team Identification and Commitment:
- Wear, H., Hills, S., Heere, B., & Walker, M. (2018). Communal brand associations as drivers of team identity and consumer behavior. Journal of Global Sport Management, 3(3), 302-320.
-Worcester, R. (2009). Reflections on Corporate Reputations. Management Decision, (4), 573-589.
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References
- Adebayo Maruf, A. (2013). Corporate social responsibility and corporate image. Transnational Journal of Science and Technology, 29-49.
- Ahearne, M., C. B. Bhattacharya, et al. (2005). "Antecedents And Consequences Of Customer-Company Identification: Expanding The Role Of Relationship Marketing." Journal Of Applied Psychology 90(3): 574.
- Ailawadi, K. L., Luan, Y. J., Neslin, S. A., & Taylor, G. A. (2001). The Impact of Retailers‟ Corporate Social Responsibility on Price Fairness Perceptions and Loyalty. Institut d„economie industrielle. Available from internet: http://idei.fr/doc/conf/inra/2011/ailawadi %20kusum.pdf
-Chattananon, A., Lawley, M., Trimetsoontorn, J., Supparerkchaisakul, N., & Leelayouthayothin, L. (2007). Building Corporate Image Through Societal Marketing Programs. Society and Business Review, (3), 230-253. http://dx.doi.org/ 10.1108/17465680710825442
- Dagiliene, L. (2010). The Research of Corporate Social Responsibility Disclosures in Annual Reports. Inzinerine Ekonomika – Engineering Economics (2), 197-2046.
-Eeezadi, B.; Deilami, H. (2015). The survey of factors influencing orientation of clients to attend sport events". journal of sport management and motor behavior; vol 11; No 21; pp37-48
- Grohs, R. (2016). Drivers of brand image improvement in sports-event sponsorship. International Journal of Advertising, 35(3), 391-420.
- Kolyperas, D. (2012). Corporate and social responsibility in professional football club organization (degree of Doctor of Philosophy). Stirling school of sports
- Lins, K. V., Servaes, H., & Tamayo, A. (2017). Social capital, trust, and firm performance: The value of corporate social responsibility during the financial crisis. The Journal of Finance, 72(4), 1785-1824.
- LeBlanc, G., & Nguyen, N. (1995). Cues Used by Customers Evaluating Corporate Image in Service Firms. International Journal of Service Industry Management, (2), 44-56.
-Levermore, R. (2010). CSR for development through sport: Examining its potential and limitations. Third World Quarterly, ) 31(, 223-241.
-Lewis, S. (2003). Reputation and corporate responsibility. Journal of Communication Management, 7(4), 356-365.
- Lii, Y. S., & Lee, M. (2011). Doing Right Leads To Doing Well: When The Type Of CSR And Reputation Interact To Affect Consumer Evaluations Of The Firm. Journal Of Business Ethics, 1-13.13
-Lindgreen, A., & Swaen, V. (2010). Corporate Social Responsibility. International Journal of Management Reviews, 12, 1-7. http://dx.doi.org/10.1111/j.1468-2370.2009.00277.x
-Litchfield, R. C., Karakitapoğlu‐Aygün, Z., Gumusluoglu, L., Carter, M., & Hirst, G. (2018). When Team Identity Helps Innovation and When It Hurts: Team Identity and Its Relationship to Team and Cross‐Team Innovative Behavior. Journal of Product Innovation Management, 35(3), 350-366.
- Maignan, I. & Ferrell, O. C. (2001). Corporate citizenship as a marketing instrument concepts, evidence and research directions, European Journal of Marketing,
- McGowan, R., & Mahon, J. (2009). Corporate social responsibility in professional sports: An analysis of the NBA, NFL, and MLB. Academy of Business Disciplines Journal,1(1), 45-8212
- Moir, L. (2001). What do we mean by corporate social responsibility? Corporate Governance, (1-2), 16-22. Herstein, R., Mitki, Y., & Jaffe, E. D. 2008). Communicating a New Corporate Image During Privatization: The Case of El Al Airlines. Corporate Communications: An International Journal, (4), 380-393.
- Naghavi, R., Ishtiagh, M., Kanwal, N., Ali, M., & Inderyas, S. (2013). Impact of Corporate Social responsibility on Brand image in Different FMCGs of Pakistan. Interdisciplinary Journal of Contemporary Research in Business, vol 5.
- Oliver, R. L., & Bearden, W. O. (1983). The role of involvement in satisfaction processes.Advances in Consumer Research, 10(1), 250-255.
- Oxford Handbook of Corporate Social Responsibility (83-112). New York: Oxford University Press.
- Pina, J. M., Martinez, E., De Chernatony, L., & Drury, S. (2006). The Effect of Service Brand Extensions on Corporate Image. An Empirical Model. European Journal of Marketing, (1/2), 174-197.
- Rodrigues, P., Real, E., Vitorino, F., & Cantista, I. (2011). The importance of corporate social responsibility in the brand image. In Proceedings of the 10th InternationalMarketing Trends Congress, Paris, January (pp. 21-23).
-Salarzehi, H.; Estaanesti, S. (2009). Investigation of Theological and philanthropic perspective of leader's social responsibility
-Smith A and Westerbeek H (2007) Sport as a vehicle for deploying corporate social responsibility, Journal of Corporate Citizenship 25: 43-54
- Spitzeck, H. T. (2009). The Development of Governance Structures for Corporate Responsibility. Corporate Governance, (9), 495-505.
-Van der Heyden, C., & van der Rijt, G. (2004). Societal Marketing and Philantrophy in Dutch Companies. Journal of Nonprofit and Public Sector Marketing, 1 (12), 23-36.
- Visser, W. (2006). Revisiting Carroll„s CSR Pyramid. An African Perspective. WayneVisser.com. Available from internet: http://waynevisser.com/chapter_wvisser_ africa_csr_pyramid.pdf
- Walker, M., & Kent, A. (2009). Do Fans Care? Assessing the Influence of Corporate Social Responsibility on Consumer Attitudes in the Sport Industry. Journal of Sport Management, 23(6), 743-769. Retrieved from SPORTDiscus with Full Text database.
-Wann D L, Raney A, Bryant J (2006). The causes and consequences of sport team identification. Handbook of sports and media 331-52.14
-Wann, D. L. (1997). "The Psychology of Sport Fans and Sport Spectators". In D. L. Wann (Ed), Sport Psychology. NJ: Prentice Hall, Upper Saddle River,USA, pp: 325-347.
- Wann, D. L., and Pierce, S. (2003). "Measuring Sport Team Identification and Commitment:
- Wear, H., Hills, S., Heere, B., & Walker, M. (2018). Communal brand associations as drivers of team identity and consumer behavior. Journal of Global Sport Management, 3(3), 302-320.
-Worcester, R. (2009). Reflections on Corporate Reputations. Management Decision, (4), 573-589.
