The Effect of Benign and Malignant Jealousy on the Desire to Buy Luxury Sports Goods with the Mediating Role of Moral Indifference in Customers of Sports Stores
الموضوعات :Maryam Madadkhani 1 , Iman Safaei 2 , Nematollah Nemati 3
1 - Department of Physical Education, Birjand Branch, Islamic Azad University, Birjand, Iran
2 - Department of Physical Education, Bandar Gaz Branch, Islamic Azad University, Bandar Gaz, Iran
3 - Department of Sport Science, Damghan Branch, Islamic Azad University, Damghan, Iran
الکلمات المفتاحية: Luxury Goods, Benign jealousy, Desire to buy, Malignant jealousy, Moral indifference,
ملخص المقالة :
This study aimed to investigate the effect of benign and malignant jealousy on the desire to buy luxury sports goods with the mediator role of moral indifference in customers of Sistan and Baluchestan sports stores. This study was descriptive and correlational. The statistical population included all customers of Sistan and Baluchestan sports stores. A total of 384 individuals were selected as a statistical sample based on the Krejcie Morgan table and in multi-stage clusters. Data collection tools included the Lang & Cressius Malignant Jealousy Questionnaire, Lang & Cressius Benign Jealousy Jealousy Questionnaire, Rabio-Garay Ethical Indifference Questionnaire, and Progin and Bagozi Tendency to Buy Questionnaire. Confirmatory exploratory factor analysis was used to determine the validity of the questionnaires and internal consistency (Cronbach's alpha coefficient) was used to determine the validity. For data analysis, a modeling method with a path analysis approach was used. The findings showed that the ethical indifference variable mediates the relationship between jealousy and the desire to buy luxury goods in customers' sports stores. In addition, the research model has a favorable fit. It is suggested that officials and cultural and sports institutions create a culture of proper use of religious teachings in strengthening religious beliefs and spiritual values to guide and manage the community of athletes and prevent the promotion of a culture of luxury and consumerism with an emphasis on focusing on Achieve lofty sports goals.
Bahadori M (2016) Quran and Healthy Lifestyle with a Look at the Problem of Envy in Religion. International Congress on Behavioral Studies of Society and Healthy Lifestyle, Tehran, Center for Empowerment of Cultural and Social Skills.
Bandura A (1999) Moral disengagement in the perpetuation of inhumanities. Personality and Social Psychology Review. 3(3), 193–209.
Bjarehed M, Thornberg R, Wanstr L, Gini G (2020) Mechanisms of moral disengagement and their associations with indirect bullying, and pro-aggressive bystander behavior. Journal of Early Adolescence. 40(1), 28–55.
Boujbel L, d’Astous A (2015) Exploring the Feelings and Thoughts that Accompany the Experience of Consumption Desires. Psychology and Marketing. 32(2), 219–231.
De Clercq D, Haq IU, Azeem, MU (2018) The roles of informational unfairness and political climate in the relationship between dispositional envy and job performance in Pakistani organizations. Journal of Business Research. 82, 117–126.
Duffy MK, Scott KL, Shaw JD, Tepper BJ, Aquino K (2012) A social context model of envy and social undermining. Academy of Management Journal. 55(3), 643–666.
Egan V, Hughes N, Palmer, EJ (2015) Moral disengagement, the dark triad, and unethical consumer attitudes. Personality and Individual Differences. 76, 123–128.
Fida R, Tramontano C, Paciello M, Guglielmetti C, Gilardi S, Probst TM, Barbaranelli C (2018) First, do no harm: The role of negative emotions and moral disengagement in understanding the relationship between workplace aggression and misbehavior. Frontiers in Psychology. 9(671), 148-160.
Fiske ST (2018) Social beings: Core motives in social psychology. John Wiley & Sons. 25-33.
Flammini M, Mauro M, Tonelli M (2019) On social envy-freeness in multi-unit markets. Artificial Intelligence. 269, 1–26.
Haberstroh K, Orth UR, Hoffmann S, Brunk B (2017) Consumer response to unethical corporate behavior: A re-examination and extension of the moral decoupling model. Journal of Business Ethics. 140(1), 161–173.
Kauppinen-Räisänen H, Björk P, Lönnström A, Jauffret MN (2018) How consumers' need for uniqueness, self-monitoring, and social identity affects their choices when luxury brands visually shout versus whisper. Journal of Business Research. 84(2), 72-81.
Kaur J, Parida R, Ghosh S, Lavuri R (2022) Impact of materialism on purchase intention of sustainable luxury goods: An empirical study in India. Society and Business Review. 17(1), 22-44.
Kirkpatrick N, Pederson J, White D (2018) Sport business and marketing collaboration in higher education. Journal of Hospitality, Leisure, Sport & Tourism Education. 22, 7–13.
Lange J, Crusius J (2015) The tango of two deadly sins: The social-functional relation of envy and pride. Journal of personality and social psychology. 109(3), 453-474.
Loureiro SMC, de Plaza MAP, Taghian M (2020) The effect of benign and malicious envies on desire to buy luxury fashion items. Journal of Retailing and Consumer Services. 52, 12-32.
Marticotte F, Arcand M (2017) Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand. Journal of Business Research. 77(5), 175-183.
Oflazoğlu MS, Turkey TSCAH, Mahallesi O (2016) The Role of Envy in Customer Purchasing Choice, Journal of Business and Economics. 7(9), 1483-1495.
Orth UR, Rose GM (2017) Consumers' brand identity complexity: Conceptualization and predictive ability. European Journal of Marketing. 51(2), 304-323.
Orth UR, Hoffmann S, Nickel K (née Haberstroh) (2019) Moral decoupling feels good and makes buying counterfeits easy. Journal of Business Research. 98, 117–125.
Rubio-Garay F, Amor PJ, Carrasco MA (2017) Dimensionality and psychometric properties of the Spanish version of the Mechanisms of Moral Disengagement Scale (MMDS-S). Revista de Psicopatologiay Psicologia Cliinica. 22(1), 43-54.
Seuntjens TG, Zeelenberg M, van de Ven N, Breugelmans SM (2019) Greedy bastards: Testing the relationship between wanting more and unethical behavior. Personality and Individual Differences. 138(10), 147-156.
Tasa K, Bell CM (2017) Effects of implicit negotiation beliefs and moral disengagement on negotiator attitudes and deceptive behavior. Journal of Business Ethics. 142(1), 169-183.
Thiel CE, Bonner J, Bush JT, Welsh DT, Pati R (2020) Rationalize or reappraise? How envy and cognitive reappraisal shape unethical contagion. Personnel Psychology. Online Version of Record before inclusion in an issue,1–27.
van de Ven N, Zeelenberg M, Pieters R (2011) Why envy outperforms admiration. Personality and Social Psychology Bulletin. 37(6), 784-795.
Vrabel JK, Zeigler-Hill V, McCabe GA, Baker AD (2019) Pathological personality traits and immoral tendencies. Personality and Individual Differences. 140, 82-89.
Zhang L, Zhao H (2019) Personal value vs. luxury value: What are Chinese luxury consumers shopping for when buying luxury fashion goods? Journal of Retailing and Consumer Services. 51(5), 62-71.
Zhao H, Zhang H, He W, Chen N (2020) Subjective well-being and moral disengagement in Chinese youths: The mediating role of malicious envy and the moderating role of Honesty–Humility. Children and Youth Services Review. 119(84), 1-11.
Wang X, Yang L, Yang J, Wang P, Lei L (2017) Trait anger and cyberbullying among young adults: A moderated mediation model of moral disengagement and moral identity. Computers in Human Behavior. 73, 519–526.
