Policies on Non-Oil Export of the Islamic Republic of Iran in the Age of Globalization (With Emphasis on Paintings)
الموضوعات :Tooran Taghdimi 1 , Asghar Moshabaki Isfahani 2 , Reza Salehi Amiri 3 , Mehrdad Navabakhsh 4
1 - Department of Cultural Management and Planning, Islamic Azad University, UAE branch, UAE
2 - Department of Cultural Management and Planning, Tarbiat Modares University, Tehran, Iran
3 - Department of Cultural Management and Planning, Islamic Azad University, Science and Research Branch, Tehran, Iran
4 - Department of Cultural Management and Planning, Islamic Azad University, Science and Research Branch, Tehran, Iran
الکلمات المفتاحية: Keywords: Non-oil exports, Paintings, Export marketing,
ملخص المقالة :
Abstract:Non-oil exports are increased in the measures taken, to reduce Iran's dependence on oil revenues. Creating new business areas in different sectors and unused capacities are fac-tors that make it imperative to pay attention to the development of non-oil exports. Ex-port growth is the key to economic recovery for governments. Among non-oil exports, in many countries of the world the export of paintings is important. Some countries can be considered as the oldest painting centers in the world. Among these countries, Iran has its own painting techniques. Hence, developing the export of paintings can stimulate the country's part of the non-oil policy. In this research, we seek to identify the effective factors on the marketing of paintings export as one of the policies on non-oil export of the country. For this purpose, as a qualitative study using the Fuzzy Delphi Method and interviewing with 30 experts in the field of cultural products export and the senior man-agers of governmental and non-governmental organizations, the factors influencing the market of export of the paintings were identified. Based on identified factors, sugges-tions were presented in this regard.
