Toward Brand Image as Airline Hospitality Antecedent: Employing Partial Least Square Technique

Shadi, Mohammad Ali; Nejad Mohammad, Ehsaneh

Manuscript ID : 536874 Visit : 121 Page: 95 - 140

20.1001.1.20089562.2012.2.2.6.7

Article Type: Original Research

Toward Brand Image as Airline Hospitality Antecedent: Employing Partial Least Square Technique

Subject Areas : Geography and tourism planning, geography and urban planning, urban planning, architecture, geography and rural planning, political geography

Mohammad Ali Shadi ^{1
*} , Ehsaneh Nejad Mohammad ²

1 - Islamic Azad University, Science & Research Branch, Tehran, Iran
2 - Faculty of Management, Tehran University, Tehran, Iran

Received: 2017-12-28 Accepted : 2017-12-28 Published : 2012-12-01

Keywords:

Abstract :

References:

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Toward Brand Image as Airline Hospitality Antecedent: Employing Partial Least Square Technique