Effect of e-wom factors towards e-reservation: a case study on e-receivers of hotel services in Bangkok

Sakipour, Salman; Mansouri, Shirzad

Manuscript ID : 536723 Visit : 92 Page: 49 - 66

20.1001.1.20089562.2014.3.1.3.3

Article Type: Original Research

Effect of e-wom factors towards e-reservation: a case study on e-receivers of hotel services in Bangkok

Subject Areas : Geography and tourism planning, geography and urban planning, urban planning, architecture, geography and rural planning, political geography

Salman Sakipour ¹ , Shirzad Mansouri ²

1 - Assumption University of Thailand, Bangkok, Thailand
2 - Assumption University of Thailand, Bangkok, Thailand

Received: 2017-12-25 Accepted : 2017-12-25 Published : 2014-09-01

Keywords:

Abstract :

References:

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Effect of e-wom factors towards e-reservation: a case study on e-receivers of hotel services in Bangkok