An overview of the importance of marketing in rural tourism

Subject Areas : Geography and tourism planning, geography and urban planning, urban planning, architecture, geography and rural planning, political geography

Maryam Seyednazari ¹ , Hossein Kuhestani ² , Fatemeh Kazemiyeh ³ , Ghader Dashti ⁴

1 - Agricultural Extension and Development Group, Agriculture, Tabriz University, Tabriz. Iran
2 - Associate Professor, Department of Extension and Rural Development, Faculty of Agriculture, University of Tabriz
3 - Agricultural Extension and Development Group, Agriculture, Tabriz University, Tabriz. Iran
4 - Professor, Department of Agricultural Economics, Faculty of Agriculture, University of Tabriz

Received: 2023-12-09 Accepted : 2024-03-12 Published : 2024-02-01

Keywords: Marketing, Village, Tourism, Rural tourism.,

Abstract :

Tourism is one of the most dynamic economic activities of the present era. The systematic development of tourism and the use of many capabilities of this sector to improve the current state of tourism in the country requires the use of tourism planning, so that according to the existing sensitivities and the capacity of the society and the needs of the tourists, the capabilities of this industry can be used for the progress and development of the community. At the same time, planning for tourism development requires action and attention to the needs, characteristics, and demands of the market as tourism demand factors. One of the most important types of tourism is rural tourism, which is more than a century old. Rural tourism has attracted a lot of attention due to its attractiveness and the desire to use the space and features of the rural environment for tourists, as well as its function to improve and improve the economic, socio-cultural, and ecological indicators of the host region. In the meantime, one of the aspects that can be the source of many developments for the sustainable development of the rural tourism industry is the accurate identification of the current situation through tourism marketing. Therefore, in this research, the importance of marketing in rural tourism has been reviewed