بررسی عوامل مؤثر بر پذیرش و استفاده از برنامه‌های کاربردی واقعیت افزوده در آموزش در چارچوب همه‌گیری کووید-19
محورهای موضوعی : آموزش و پرورشیزدان شیرمحمدی 1 , افسانه عبدالهی 2 , آمنه کمالی سروستانی 3
1 - دانشیار، گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران، صندوق پستی-4697- 19394
2 - کارشناس ارشد، مدیریت کسب و کار، گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران.
3 - دانشجوی کارشناسی ارشد زمین شناسی زیست محیطی، دانشکده علوم زمین، دانشگاه صنعتی شاهرود، شاهرود، ایران.
کلید واژه: واقعیت مجازی, مدل پذیرش فناوری, واقعیت افزوده, آموزش, گردشگری,
چکیده مقاله :
مقدمه و هدف: واقعیت افزوده و واقعیت مجازی به عنوان فناوری‌های هوشمند و دیجیتالی در نظر گرفته می‌شوند که تأثیر خود را در بسیاری از صنایع و محیط‌ها بر جای گذاشته‌اند. از سوی دیگر، همه‌گیری کووید 19 یک سری مسائل و چالش‌ها را برای آموزش گردشگری ایجاد می‌کند. آموزش از طریق واقعیت افزوده و واقعیت مجازی اهمیت زیادی پیدا کرده است. صنعت گردشگری به عنوان یکی از مهم‌ترین صنایع خدماتی، رقابت تنگاتنگی را درمقایسه با سایرصنایع وخدمات در جهان تجربه می‌کند. پژوهش حاضر با هدف بررسی عوامل مؤثر بر پذیرش و استفاده از برنامه‌های کاربردی واقعیت افزوده و واقعیت مجازی در آموزش گردشگری در چارچوب همه‌گیری کووید-19 انجام گردید. روش شناسی پژوهش: روش تحقیق این مطالعه کمی و توع تحلیل داده‌ها استفاده از معادلات ساختاری است. جامعه آماری پژوهش هم خبرگان آموزش در حوزه واقعیت افزوده می‌باشند. ایده اولیه این پژوهش و ابعاد و گوی‌های آن از مدل تحقیق بارتا (2023) گرفته شده که تغیرات و نوآوری در مدل مذکور انجام شده است. ابزار پژوهش نیز پرسشنامه محقق ساخته با منابع معتبر است. مدل مفهومی نهایی طراحی شده، با استفاده از معادلات ساختاری و نرم افزار Smart PLS برآورد شد. یافته ها: بر اساس نتایج مدلسازی معادلات ساختاری، سودمندی، سهولت، انگیزه لذت، ارزش درک شده قیمت و کیفیت درک شده به ترتیب به مقدار 560/0، 485/0، 303/0، 677/0 و 444/0 بر نگرش استفاده از برنامه‌های کاربردی واقعیت افزوده و واقعیت مجازی در آموزش گردشگری تاثیرگذار هستند. بحث و نتیجه گیری: بنابراین، ارزش درک شده قیمت نسبت به سایر عوامل شناسایی شده تاثیر بیش‌تری بر نگرش و پذیرش استفاده از برنامه‌های کاربردی واقعیت افزوده و واقعیت مجازی در آموزش گردشگری در دوران کووید-19 دارد.
Introduction: Augmented reality and virtual reality are considered smart and digital technologies that have left their impact in many industries and environments. On the other hand, the COVID-19 pandemic creates a series of issues and challenges for tourism education. Education through augmented reality and virtual reality has become very important. The tourism industry, as one of the most important service industries, experiences tight competition compared to other industries and services in the world. research methodology: The present study was conducted with the aim of investigating the factors affecting the acceptance and use of augmented reality and virtual reality applications in tourism education in the context of the COVID-19 pandemic. The research method of this study is quantitative, and data analysis is done using structural equations. The statistical population of the research also includes education experts in the field of augmented reality. The basic idea of this research and its dimensions and spheres are taken from Barta's research model (2023), and changes and innovations have been made to the said model. The research tool is a researcher-made questionnaire with reliable sources. The final designed conceptual model was estimated using structural equations and Smart PLS software. Findings: Based on the modeling results of structural equations, usefulness, ease, pleasure motivation, perceived value of price and perceived quality are effective on the attitude of using augmented reality and virtual reality applications in tourism education with values of 0.560, 0.485, 0.303, 0.677 and 0.444 respectively. Conclusion: Therefore, the perceived value of price has a greater impact on the attitude and acceptance of the use of augmented reality and virtual reality applications in tourism education in the era of COVID-19 than other identified factors.
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References
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