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      • Open Access Article
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        1 - Designing a grocery store attractiveness model on the purchase intention of young customers with an emphasis on the reference group
        Beyza Ghasemi Mehdi Rouholamini Ali Sorayaei
        10.22034/ssyj.2023.1980144.1273
      • Open Access Article
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        2 - Explaining the model of impulse buying behavior of young generation consumers with a mixed approach (Case study: Hypereme chain stores)
        Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour
        10.22034/ssyj.2022.1951764.1231
      • Open Access Article
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        3 - Designing the Impulse Buying pattern of young generation customers based on the Grounded Theory Approach
        Elham Fasih Mehdi Rouholamini Shahrbanoo Gholipour
        10.22034/ssyj.2022.1951763.1230
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