The Sociological Impact of Cultural Globalization on National Identity with Emphasis on Mass Media (Case Study: Pre-University Students in Babol)

Subject Areas : Sociological Studies of Youth

Shafieh Moazzanpour ¹ , Seyyed Yaghoub Mousavi ² , Amir Masoud Amirmazaheri ³

1 - Ph.D. Candidate in Political Sociology, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Associate Professor, Department of Sociology, Al-Zahra University, Tehran, Iran
3 - Associate Professor, Department of Sociology, Central Tehran Branch, Islamic Azad University, Tehran, Iran,

Received: 2019-07-06 Accepted : 2019-07-06 Published : 2019-05-01

Keywords: Mass Media, Cultural globalization, National identity,

Abstract :

The purpose of this research is to study the impact of globalization in cultural dimension in the sense of national identity with an emphasis on mass media among pre-university students in Babol. This research is a descriptive-analytical type that was carried out by using a survey method. To achieve the expected results in this research, a questionnaire was used to collect data. Pre-university students of Babol make up the statistical population of this research. Generally, 404 people were selected as a sample from a total of 3077. Stratified random sampling was used to run the sample. The results of correlation test show the relation between an independent variable by using different TV programs, satellite, and internet, mobile and dependent variable. The results of test correlation have shown that there is inverse and meaningful relationship between all variable of using TV with a sense of national identity of the student. Mobile also has the most inverse correlation with a sense of national identity of the student. The results of applying the coefficient of the final regression model indicate that all variables are meaningful and each of them has various differentia. The findings of confirmatory factor analysis indicate that the empirical research model has maximum magnitude.

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