Design and Validation of Business Intelligence Model Based on Ambidexterity Approach

Subject Areas : Communication

Massoud Sirati ¹ , Sajjad Shokuhyar ² , Ali Rezaeian ³

1 - Department of Information Technology Management, Business Intelligence, Faculty of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
2 - Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran
3 - Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran

Received: 2019-09-15 Accepted : 2019-11-25 Published : 2019-12-01

Keywords: Business, Intelligence, Ambidexterity Approach, District Houses,

Abstract :

The purpose of this research is to design and validate the Business Intelligence Model (BIM) based on the ambidexterity approach. The research method is descriptive (non-experimental) and correlation research project is a structural equation type with the least squares. Participants in this study were employees of the Social Security Organization in Tehran. The participants in this study were the managers of the houses of municipality district of Tehran. In this research, the number of members of the statistical population is formed by 600 managers of the houses of municipality district of Tehran. Based on the Cochran formula, 234 managers of the houses of Tehran municipalities were selected as the statistical sample. In this research, a multi-stage cluster sampling method was used. To measure the variables of the research, a researcher-made questionnaire was prepared and adjusted. Research findings indicate that exploration management and organizational culture have a positive and significant effect on entrepreneurship orientation. Also, probe management and organizational culture have a positive and significant effect on flexibility. Further, the effect of entrepreneurial orientation and flexibility on exploratory intelligence is considerable as well as the impact of entrepreneurial orientation and flexibility on utilitarian intelligence.t. Having said that, however, the moderating role of technology absorption capacity in relation to entrepreneurial orientation and flexibility on exploratory intelligence and utilitarian intelligence is the subject that worth to be highlighted.