تحلیل وضعیت پیشران‌های درون‌سازمانی نوآوری مدل کسب‌وکار ر سازمان های توسعه‌دهنده محصولات پیچیده دفاعی
محورهای موضوعی : پژوهش های مدیریت راهبردی
غلامرضا توکلی
1
(دانشیارمدیریت تحقیق در عملیات،مجتمع دانشگاهی مدیریت و مهندسی صنایع، دانشگاه صنعتی مالک اشتر، تهران ، ایران)
مرتضی معروفانی
2
(دانشجوی دکتری مدیریت صنعتی، واحد تهران شمال، دانشگاه آزاد اسلامی ، تهران، ایران)
حسن فارسیجانی
3
(دانشیار گروه مدیریت صنعتی، دانشگاه شهید بهشتی)
محمد حسین کریمی گوارشکی
4
(دانشیار مهندسی صنایع، مجتمع دانشگاهی مدیریت و مهندسی صنایع، دانشگاه صنعتی مالک اشتر، تهران ، ایران)
کلید واژه: پیشران‌های درون‌سازمانی, نوآوری مدل کسب‌وکار, محصولات پیچیده, تحلیل اهمیت ـ عملکرد,
چکیده مقاله :
تحقیقات اخیر حوزه مدیریت به اهمیت مدل‌های کسب‌وکار برای خلق ارزش و افزایش عملکرد سازمان‌ها اشاره دارد. اهمیت این موضوع برای سازمان‌های توسعه‌دهنده محصولات پیچیده، بیش از پیش، احساس می‌گردد. مفهوم محصولات و سامانه‌های پیچیده برای ایجاد تمایز میان کالاهای سرمایه‌ای (دارای فناوری پیشرفته) با کالاهای استاندارد و مصرفی (تولید با سیستم انبوه) استفاده می‌شود. این پژوهش به شناسایی و تحلیل اهمیت و عملکرد پیشران‌های نوآوری مدل کسب‌وکار در سازمان‌های توسعه‌دهنده محصولات پیچیده دفاعی پرداخته است. پس از شناسایی پیشران‌ها (تحلیل مضمون داده‌های حاصل از مطالعه پیشینه موضوع، بررسی اسناد راهبردی و تشکیل گروه‌های کانونی)، از طریق تهیه و توزیع پرسشنامه در میان 260 نفر از مدیران و کارشناسان آگاه به فرصت‌ها و چالش‌های توسعه محصولات پیچیده که از طریق نمونه‌گیری هدفمند انتخاب شدند، وضعیت اهمیت- عملکرد در هریک از پیشران‌های شناسایی‌شده، برای سازمان‌های مورد نظر مورد سنجش قرار گرفت. پیشران‌ها در ماتریس تحلیل اهمیت- عملکرد دسته‌بندی شدند و اولویت بهبود هر یک از آن‌ها تعیین شد. تعداد 54 پیشران در 8 بعد شناسایی شد. بر اساس ماتریس اهمیت- عملکرد، برای 45 پیشران استراتژی تمرکز و برای 9 پیشران استراتژی تداوم وضعیت موجود پیشنهاد گردید. هیچ‌یک از پیشران‌ها در ناحیه اتلاف یا بی‌تفاوتی قرار نگرفتند.
Recent research in the field of management points to the importance of business models for creating value and increasing the performance of organizations. The importance of this issue is felt more than ever for organizations developing complex products. The concept of complex products and systems is used to make a distinction between capital goods (with advanced technology) and standard and consumer goods (production with a mass system). This research has identified and analyzed the importance and performance of business model innovation drivers in organizations that develop complex defense products. After identifying the drivers (thematic analysis of the data obtained from the background study of the subject, review of strategic documents and formation of focus groups), through the preparation and distribution of a questionnaire among 260 managers and experts who are aware of the opportunities and challenges of developing complex products through targeted sampling were selected, the status of importance-performance in each of the identified drivers was measured for the desired organizations. The drivers were categorized in the performance-importance analysis matrix and the improvement priority of each of them was determined. 54 drivers were identified in 8 dimensions. Based on the importance-performance matrix, "focus strategy" was suggested for 45 drivers and "status quo continuation strategy" was suggested for 9 drivers. None of the propellants were in the waste or indifference zone
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