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Open Access Article
1 - Designing a Native Model for Assessment of the Effectiveness of Advertising
Soheila Shamsadini Farhad Hanifi Vahid Reza Mirabi -
Open Access Article
2 - Designing a Customer Experience Management Model in the Field of Car Relief Services (The Mixed Methods Research)
Mahmoud Eghbali Hamid Saeedi Hamid reza Saeednia -
Open Access Article
3 - Developing a Dynamic Model for the Impact of Servicescape on Customer Experience in the Hotel Industry
Somayyeh NasarAmini jeloudarlou Samad Aali Mohamad Faryabi Alireza Bafandeh zendeh -
Open Access Article
4 - Factors Influencing the Formation of Organic Services Marketing in Tourism Industry
Hamidreza Dehghani Samad Aali Alireza Bafandehzendeh -
Open Access Article
5 - Simulating the Maintenance Performance on the Attractiveness of Data Center Services: A System Dynamics Approach
Mohammedreza Bahrami Gholamreza Hashemzadeh -
Open Access Article
6 - Designing a Positioning Model for State Banks' Services and its Validation from the Perspective of External Customers
Zohreh Kian Mehr Hossein Hakimpour Mahdi Mahmoodzadeh Vashan Mohammad Mohammadi -
Open Access Article
7 - A Model for Identification of Factors Affecting Services Intelligent Supply Chains: A Meta-Synthesis Approach
Seyed Mohammad Rahchamani Seyed Heydariyeh Seyed Mohammad Zargar -
Open Access Article
8 - Evaluating the extent to which public relations of private organizations employ social networks to introduce products and services
Alireza Biabannavard Sarvestani Helen Hedeshian -
Open Access Article
9 - Performance Evaluation of IT Industries Using SERVQUAL, DEA and FMCDM
Alireza Alinezhad Ramin Hakimian