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Open Access Article
1 - The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty
Mehdi Rostami Hamid Foroghi Pour Reza Saboonchi -
Open Access Article
2 - Designing Optimal Banking Model Based on Customer Service
Seyed Ebrahim Hosseini Tooraj Sadeghi Ali Hosseinzadeh Mehdi Zirak -
Open Access Article
3 - The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers)
Samira Falahatgar Mousa Rezvani Chamanzamin Mohammad Taleghani -
Open Access Article
4 - Assessing the Out-Of-Home Advertising Model of Consumer Products (Case study of food industry in Fars province)
Abdulaziz Shourangiz Hassan Biabani Mohammad Hossein Ranjbar -
Open Access Article
5 - Unraveling the Link between Website Quality and Customer Trust, Satisfaction, and Loyalty: A Meta-analysis
Fatemeh Sadat Enjavi Hosseini Ghasem Bakhshandeh Maryam Darvishi -
Open Access Article
6 - The Impact of E-Satisfaction on E-Loyalty Moderated by Customer Perceived Risk and Skill (Case of Mashhad’s Mellat bank)
Seyed Mojtaba Moussavi Neghabi Yousef Ramezani Bahare JabarZade Nouri -
Open Access Article
7 - Influence of Knowledge Management on the Customer Relationship Management with Meditative Role of Satisfaction and Customer Loyalty
Ali Ghasemi-Kia Mohammad Mohebby -
Open Access Article
8 - Investigating Values of Purchase Through the Green Image of Store on Impulse Purchase and Customer Loyalty
Homa Doroudi Hadi Mohammadi -
Open Access Article
9 - Explaining Brand Loyalty in B2B Models in Comparison with B2C
Seyed Javad Mohammadi Abolghasem Ebrahimi Shahrzad Tayaran Sedighe Tootian