List of Articles Brand Personality

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty
  Mehdi Rostami Hamid Foroghi Pour Reza Saboonchi
  20.1001.1.23222301.2019.5.3.12.7
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Designing and Explaining the Model of Brand Experience with the Citizenship Behavior of Customers in the Banking Industry
  Mina RezaSoltani Shahrbanoo Gholipour Fereydooni Seyyed Ali Nabavi Chashmi Mojtaba Maleki
  10.30495/jsm.2023.1977819.1748
  20.1001.1.23222301.2023.9.3.14.7