Designing a Model for Implementing the Fourth Generation Industry to Achieve Sustainable Development Goals in the Automotive Industry (Case Study: Iran KhodroCompany(

Subject Areas : Business Strategy

Amir Ardehi ¹ , Habibollah Javanmard ² , Nazanin Pilevari ³

1 - Department of Industrial Management, Management and Economic Faculty, Science and Research Branch, Islamic AZAD University, Tehran, Iran
2 - Department of Industrial Management, Arak Branch, Islamic Azad University, Arak, Iran.
3 - Health & Industry Research Center, West Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2022-07-30 Accepted : 2022-10-10 Published : 2023-01-01

Keywords: Big Data Analytics, Mixed approach, Sustainable Development, Industry 4.0, Automotive Industry,

Abstract :

The automotive industry, as a job-creating and infrastructure industry, needs an executive model for success in the domestic and international markets. In this regard, the present study has been conducted with the aim of designing a model for implementing the fourth generation industry to achieve sustainable development goals in Iran Khodro Company. The study is an applied-developmental study in terms of purpose and cross-sectional survey research. Also, in this study, a mixed research method (qualitative-quantitative) was used. Content analysis method and MaxQDA software were used for data analysis in the qualitative section. Then, using Interpretive Structural Modeling (ISM) with MICMAC software, the initial pattern was drawn. In the quantitative section, one-sample t-test and SPSS software were used to measure the current situation. The research findings showed that the Collection and Analysis of Big Data affects the Simulation and Automatic Robots. These factors affect horizontally and vertically integration systems and thus lead to the Internet of Industrial Things, Augmented Reality and Cyber Security. Further, through the Cloud Computing system, Additive Manufacturing is affected and this Additive Manufacturing leads to Sustainable Development.

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