Evaluation and Prediction of International Marketing Management Factors for Wind Renewable Energy Equipment

Subject Areas : Business Strategy

Reza Mohatdi ¹ , Abdollah Naami ² , Alireza Rousta ³ , Ebrahim Albonaiemi ⁴

1 - Department of Business Management, Kish International Branch, Islamic Azad University, Kish, Iran
2 - business management,management,Islamic Azad University, South Tehran branch, Tehran, Iran
3 - Management Department, Shahr-e-Qods faculty, Islamic Azad University, Tehran, Iran
4 - Assistant Professor, Department of Business Management, Khorramshahr-Persian Gulf International Branch, Islamic Azad University, Khorramshahr, Iran

Received: 2021-10-25 Accepted : 2022-03-10 Published : 2022-03-01

Keywords: Wind turbine, Fuzzy Inference, International Marketing Management, Marketing, Renewable Energy,

Abstract :

Countries have made significant investments in the last decade to reach the international market of renewable energy. Studies potentially have indicated a beneficial renewable energy market. Accordingly, firms must alter their business model to enter the global market. This research aims to discover strategic factors in international marketing management for new renewable energy products. The community of this research includes experienced managers and experts in the field of renewable wind energy. The analysis is applied in terms of purpose and is of the qualitative-quantitative method. In this study, structural equation modeling and Smart PLS software have been utilized for data analysis. The results indicate that 11 strategic factors could influence the international marketing management for new wind renewable energy products, and their effect is at a significant level. Finally, the research model was analyzed using fuzzy inference system (FIS) and Matlab software.

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