The Impact of Organizational Entrepreneurship on Improving Competitive Advantage with Mediating Role of Innovation in Start-up Digital Industries

Subject Areas : Business Strategy

Mohammad Hossein  Sirafi Nafis ¹ (PhD Student, Faculty of Management, Islamic Azad University, UAE Branch, Tehran, Iran)
Feriz  Taheri Kia ² (Assistant Professor, Faculty of Management, Islamic Azad University, Firoozkooh Branch, Iran)
Behnaz  Khoshtinat ³ (Assistant Professor, Faculty of Management, Islamic Azad University, Buin Zahra Branch, Iran)

Received: 2022-08-28 Accepted : 2022-10-15 Published : 2022-12-01

Keywords: start-up digital industries, Competitive Advantage, Organizational Entrepreneurship, innovation,

Abstract :

The present study aimed to investigate the impact of organizational entrepreneurship on improving competitive advantage with the mediating role of innovation. The present study was applied in terms of aim, descriptive-survey in terms of data collection method, and quantitative in terms of type of data collected. The statistical population of the study included 75 executive managers of companies operating in the start-up digital industry. Using a convenience random sampling method and Cochran's formula, 63 people were considered as the sample size. Data were analyzed using Smart PLS software. The results obtained from path coefficients and significant coefficients showed that organizational entrepreneurship and competitive advantage have a significant and positive effect on the innovation of start-up digital industries. It was also concluded that organizational entrepreneurship has a positive and significant impact on competitive advantage. It was also found that competitive advantage could mediate the relationship between organizational entrepreneurship and innovation.

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