Optimal Strategies of Increasing Business Alignment, in Social Security Organization, with Quality Function Deployment (QFD) Approach

Subject Areas : Business Strategy

Ramona  Mohammadi ¹ (Department of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran)
Mohammad Reza  Motadel ² (Department of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran)

Received: 2019-03-17 Accepted : 2020-05-18 Published : 2020-06-21

Keywords: Service Delivery Strategies, Quality Function Deployment (QFD, marketing strategies,

Abstract :

Considering the importance of the concept of strategic alignment of information technology (IT) in today economic organizations, this study attempted to extract the organization's IT strategies in order to increase the degree of strategic alignment and consequently the optimal strategies in the field of marketing and service delivery for social security organization. Using QFD technique and hierarchical analysis, the results of the study showed that among the IT strategies collected, three strategies of introducing the application of new technologies to operation department employees of the organization, standardizing software problem solving methods in the organization, and increase the organization users' sense of responsibility for IT costs were the top three priorities of IT strategy in the Social Security Organization to increase strategic alignment. Also based on the other results of the study, three strategies of forming a specialist team for emerging technologies, increasing the share of not-in-person services and enhancing the quality of information in the organization's electronic port are among the most desirable marketing strategies, and three strategies for improving the quality of electronic services, create a unity of working procedure among the employees and review and updating of services delivery processes, have been among three most desirable strategies of the organization in the field of service delivery.

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