List of Articles Marketing capabilities

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - A Paradigmatic Model on the Role of Electronic Marketing Capabilities in Promoting Iranian Carpet Export Capacity
  Zahra Naeini Peikani Shahnaz Nayebzadeh Sayyed Hasan Hataminasab
  10.30495/jsm.2021.678901
  20.1001.1.23222301.2020.6.3.7.9
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - a model for developing digital marketing capabilities in B2B markets
  farnaz raeisizadeh Masoumeh Hosseinzadeh shahri Maryam Nematollahi Sarvestani
  10.82134/sjsm.2025.1192893
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Strategic Orientations as Drivers of Marketing Capabilities in SMEs: The Role of Competitor, Innovation, and Customer Orientation
  Seyed Mojtaba  Moussavi Neghabi Morteza Anoosheh
  10.82134/sjsm.2026.1212036