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Open Access Article
1 - A Process Model for Implementing Cause-Related Marketing in the Banking System of Iran and Its Outcomes
Ali Valipour Mahmoud Noraei Kamyar Kavosh -
Open Access Article
2 - Designing the Causal Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
Abdolkarim Tazesh Esmaeil Hassanpour Qorughchi Vahi Reza Mirabi Mohammad Hossein Ranjbar -
Open Access Article
3 - Designing a Native Model for Assessment of the Effectiveness of Advertising
Soheila Shamsadini Farhad Hanifi Vahid Reza Mirabi -
Open Access Article
4 - Identifying Components of the Ethical Marketing System Based on Islamic-Iranian Approach
Fatemeh Noorshargh Hasan Esmailpour Hossein Safarzadeh Behrooz Ghasemi -
Open Access Article
5 - Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach
Bentolhoda Kohanzahedani Esmaeil Hassanpour Qorughchi Vahid Reza Mirabi -
Open Access Article
6 - Marketing Strategy Evaluation by Integrating Dynamic Systems Modeling and Network Data Envelopment Analysis
Mojtaba Kaveh Saeid Saeida Ardekani Seyed Mohammad Tabatabaeenasab -
Open Access Article
7 - Designing, Evaluating and Prioritizing Sepah Bank's Marketing Strategies in the Banking Industry
Hoossein Adelkhani Farideh Haghshenas Kashani -
Open Access Article
8 - Optimal Strategies of Increasing Business Alignment, in Social Security Organization, with Quality Function Deployment (QFD) Approach
Ramona Mohammadi Mohammad Reza Motadel -
Open Access Article
9 - A Paradigmatic Model on the Role of Electronic Marketing Capabilities in Promoting Iranian Carpet Export Capacity
Zahra Naeini Peikani Shahnaz Nayebzadeh Sayyed Hasan Hataminasab -
Open Access Article
10 - Designing a Marketing Pattern for Retailers of Consumer Goods on Fast Moving Consumer Goods and its Effect on Consumer Behavior
Mostafa Ebrahimi Ismail Hassanpour Ghoroghchi Vahidreza Mirabi Serajodin Mohebi -
Open Access Article
11 - Evaluation and Prediction of International Marketing Management Factors for Wind Renewable Energy Equipment
Reza Mohatdi Abdollah Naami Alireza Rousta Ebrahim Albonaiemi -
Open Access Article
12 - Designing and Validating a New Integrated Digital Marketing Model
Farzad Malek shirabadi Mehdi Karimi zand Mohammad Reza Kabaran Zad Ghadim -
Open Access Article
13 - Designing a Strategic Model for International Marketing of Iranian Handmade Carpets
Mojtaba Faizollahi Mahmoud Ahmadi Sharif Mehran Keshtkar Haranki -
Open Access Article
14 - Presenting a Gray Marketing Model Using the Role of Influencers in Social Media
Anvar Yousefi Mehdi Hadad Zadeh -
Open Access Article
15 - Presenting a Model of Film Marketing Process in Iran and Describing the Model (Case Study: Social Drama Genre)
Mona Turkman Esmaeil Hassanpour Ghoroghchi Serajeddin Mohebi -
Open Access Article
16 - Influencer Behavior in Social Media Marketing: Developing and Validating a New Model
Habibollah Majidian Mahdi Mahmoudzadeh Vashan Hossein Hakimpour -
Open Access Article
17 - Validation of the Pattern of Brand Marketing Efforts on Social Media with Customers in the Dermato-Cosmetic Industry
Yones Kafilaleh Hossein Bodaghi Khajeh Noubar Alireza Motemani Aliakbar Peyvasteh -
Open Access Article
18 - Future Study of Marketing in the Banking Industry with a focus on Blockchain Technology
Majid Ahmadi Alireza Rousta Mohammad Hasan Maleki Farzad Asayesh -
Open Access Article
19 - Identifying and Validating the Factors Affecting Online Social Media Marketing about Consumer Buying Behavior
Reyhaneh Toudeh Bahambari Hossein Hakim pour Mehdi Mahmoudzadeh Vashan Hamid Rezaeifar -
Open Access Article
20 - Presenting a Systemic Model for the Effectiveness of Marketing Communication Activities in Social Networks
Somayyeh Abesh Loui Aghdam heirsh soltanpanah Omid Mahdieh Roya Shakeri Foad Habibi -
Open Access Article
21 - Designing and Explaining the Digital Marketing Model with the Approach of Customer Experience Management (CEM)
Hiva Zadegan Mohammad Aghaei Mohammad Rahim Esfidani Tahmoures Hasangholipour Manouchehr Ansari -
Open Access Article
22 - Identifying the Components and Indicators of Social Marketing in Small and Medium Businesses with a Resistance Economy Approach
Seyedeh Shima Ekhlasmand Majid Fattahi Shahram Salavati -
Open Access Article
23 - Topic Modeling Emerging Trends for Business Intelligence in Marketing: With Text Mining and Latent Dirichlet Allocation
Rouhollah Bagheri Nahid Entezarian -
Open Access Article
24 - Presenting a Paradigm Model of Green washing based on the Grounded Theory Approach
mahsa jandaghi Mahmud Naderi Beni -
Open Access Article
25 - Presenting the Model of Strategic Management of Human Resources in the Marketing Department based on the Grounded Theory
Peiman Tirabadi Majid Bagherzadeh Khajeh Hooshang Taghizadeh -
Open Access Article
26 - Virtual Reality (VR) Alongside Social Media Marketing Activities (SMMAs) as a Solution for Management Information Systems (MIS)
Yazdan Shirmohammadi Parisa Abiyaran Mike Peters -
Open Access Article
27 - Designing New Strategic Reference Points for Elucidating Lock-In Marketing Strategy Using Thematic Analysis
Samira Bekr Hormoz Mehrani Seddighe Tootian Masoud Qorban Hosseini -
Open Access Article
28 - The Study of Electroencephalography in Neuromarketing Research, Consumer Behavior and Performance Method: A Systematic Analysis
Samira Nazari Ghazvini Younos Vakil Alroaia Rohizat Baharon -
Open Access Article
29 - Measuring Customer Acquisition Value: A Comprehensive Approach to Customer Equity
Monireh Hosseini Farnoush Firouzi -
Open Access Article
30 - Model in Order to Make Effective Decisions in Selecting Advertising Media by Goal Programming(GP)
Morteza Rahmani Nikooie Zahra Asgari Bshkany -
Open Access Article
31 - The Impact of Business Intelligence on Marketing Performance with Moderating Role of Environmental Turbulence
Ali Bazaee Hassan Karimian -
Open Access Article
32 - Analysis of Marketing Strategy Impact on Organizational Performance in the Iran Banking Industry Case Study: Maskan Bank of Kermanshah Province
Peyman Akbari Hamid-Reza Jalilian -
Open Access Article
33 - Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior
Mohammad Khorsandi-Fard Reza Ismaeelzadeh -
Open Access Article
34 - The Mediating Role of Quality Services in the Relationship between Internal Marketing and Customer Satisfaction
Farideh Ahmadi -
Open Access Article
35 - Guerilla Marketing Approach on Consumer’s Purchase Intention with Presence of Mediator Variable of Satisfaction
Artimes Mahdavi Meymand Fazlullah Kazemi -
Open Access Article
36 - A Presentation of the Strategic Entrepreneurial Marketing Model in the Construction Industry
Shahram Kouseh Gharravi Saeid Saffarian Hamedani -
Open Access Article
37 - Providing a Sustainable Marketing Model in the Insurance Industry with a Focus on Artificial Intelligence
Elnaz Allaf Jafari Alireza Rousta Farzad Asayesh Mahmoud Ahmadi Sharif -
Open Access Article
38 - Designing a Support Management Information Systems Model for Penetration Strategies of Iranian Beverages to International Markets and its Validation
Ali Pirzad Aman Allah Rahpeyma Mohammad Sasanpor Mohammad Hadi Bahrani -
Open Access Article
39 - Designing an Entrepreneurial Marketing Model for Brand Life Cycle Management
shahram raeissi maryam rahmaty mohammad javad taghipouryan azam hajiaghajani -
Open Access Article
40 - Presenting a Digital Marketing Model and Its Impact on Social Media for the Development of Foreign Trade
Younos Vakil Alroaia Lila Fathi Farideh Haghshenas Kashani Seyyed Abdollah Heydariyeh
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