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Open Access Article
1 - Designing the Causal Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
Abdolkarim Tazesh Esmaeil Hassanpour Qorughchi Vahi Reza Mirabi Mohammad Hossein Ranjbar -
Open Access Article
2 - Identifying the Factors Affecting Government Support for Iranian Automotive Industry
Rasoul Neyshabouri Parviz Saeidi Hosein Didekhani Mohammad Reza Hoseini -
Open Access Article
3 - Designing, Evaluating and Prioritizing Sepah Bank's Marketing Strategies in the Banking Industry
Hoossein Adelkhani Farideh Haghshenas Kashani -
Open Access Article
4 - A Hybrid Approach in Designing and Validating a Green Quality Management Model in the Food Industry
Davood Tarvirdizadeh Shahram Mirzaeidaryani Mohammadreza Nahidi AmirKhiz Mohammad Pasbani Morteza Honarmand Azimi -
Open Access Article
5 - CO-Active Neuro- Fuzzy Inference System Application in Supply Chain Sustainability Assessment Based on Economic, Social, Environmental, and Governance Pillars
Mahsa Alahyari Nazanin Pilevari -
Open Access Article
6 - Dynamic System Analysis of R&D Based on Localization Capabilities in the Commercial Auto Industry
Soraya Lashgari Sadegh Abedi Seyedjavad Iranban -
Open Access Article
7 - Identifying the Challenges and Discussing about Current Situation of the Iranian Pharmaceutical Industry Based on a Systematic Analysis of Experts Opinion
Abdollah Jassbi Mostafa Jafari Mohammad Mahdavi Mazdeh Mansour Maleki -
Open Access Article
8 - Identifying and Prioritizing Supply Chain Sustainability Indicators for Perishable Products Via Grounded Theory and Fuzzy Hierarchical Analysis Approach
Shahab Heidari Belgheis Bavarsad Majid Nili Ahmad Abadi Saber Mullah Alizadeh Zavardehi -
Open Access Article
9 - Developing a Dynamic Model for the Impact of Servicescape on Customer Experience in the Hotel Industry
Somayyeh NasarAmini jeloudarlou Samad Aali Mohamad Faryabi Alireza Bafandeh zendeh -
Open Access Article
10 - Designing the Evaluation Model for Sustainable Technology in the Textile Industry
Morteza Ebrahimi Mohsen Rasouliyan Hossein Panahiyan Hassan Ghodrati -
Open Access Article
11 - Determining and Modeling the Factors Affecting the Promotion of Customer Satisfaction of Electricity Distribution Companies
Mohammadreza Moradi Adel Salavati Reza Shafei -
Open Access Article
12 - Studying the Effective Factors in Brand Value Creation from the Perspective of Customers, Organizations and Stakeholders (Case study: Iranian Textile Industry)
Parviz Alilou Hamid Reza Saeednia Ali Badi Zadeh -
Open Access Article
13 - Assessing the Out-Of-Home Advertising Model of Consumer Products (Case study of food industry in Fars province)
Abdulaziz Shourangiz Hassan Biabani Mohammad Hossein Ranjbar -
Open Access Article
14 - Validation of the Pattern of Brand Marketing Efforts on Social Media with Customers in the Dermato-Cosmetic Industry
Yones Kafilaleh Hossein Bodaghi Khajeh Noubar Alireza Motemani Aliakbar Peyvasteh -
Open Access Article
15 - Four-Stage Supply Chain Design for Perishable Products and Evaluate it by Considering the Triple Dimensions of Sustainability
Shahryar Marzban Morteza Shafiee Mohammad Reza Mozaffari -
Open Access Article
16 - Value Chains Analysis: Application of Fuzzy Cognitive Map in Pharmaceutical Industry
Meysam Kharaghani Mahdi Homayounfar Mohammad Taleghani -
Open Access Article
17 - Future Study of Marketing in the Banking Industry with a focus on Blockchain Technology
Majid Ahmadi Alireza Rousta Mohammad Hasan Maleki Farzad Asayesh -
Open Access Article
18 - Designing a Model for Implementing the Fourth Generation Industry to Achieve Sustainable Development Goals in the Automotive Industry (Case Study: Iran KhodroCompany(
Amir Ardehi Habibollah Javanmard Nazanin Pilevari -
Open Access Article
19 - Design a competency model for salespeople in food distribution industry of Iran
Mahyar Fateh Marzieh Mohammadi Seyed Morteza Mousavi Moheb -
Open Access Article
20 - Designing a Systemic Model for Promoting the Adoption of Virtual Banking in Iran's Banking Industry
Monireh Akbari Mahdi Mahmoudzadeh Vashan Hossein Hakimpour -
Open Access Article
21 - Presenting a Paradigm Model of Green washing based on the Grounded Theory Approach
mahsa jandaghi Mahmud Naderi Beni -
Open Access Article
22 - Evaluation of Innovation Components in IT Startups with a Focus on Industry 4.0
Shahram Shakouri Abbas khamseh Reza Radfar -
Open Access Article
23 - Strategic International Business Innovation:A New Approach in Development of Iran's Pharmaceutical Industry)
Majid Sayyari MohammadReza CheraghAli Parviz Saeidi -
Open Access Article
24 - Designing and Explaining the Model of Brand Experience with the Citizenship Behavior of Customers in the Banking Industry
Mina RezaSoltani Shahrbanoo Gholipour Fereydooni Seyyed Ali Nabavi Chashmi Mojtaba Maleki -
Open Access Article
25 - Malmquist Productivity Index under Network Structure and Negative Data: An Application to Banking Industry
Seyed Ehsan Shojaie Seyed Jafar Sadjadi Reza Tavakkoli Moghaddam -
Open Access Article
26 - Investigating the Moderating Role of Age and Gender on the Willingness to use IOT Technology in Sports based on the Technology Acceptance Model (TAM)
Alireza NazemiBidgoli ehsan Mohamadi Turkmani Hamidreza Irani -
Open Access Article
27 - Interpretive Structural Modeling (ISM) Analysis of Green Building Rating Criteria in Iran
Mohammad Kalashi Mohammad Ehsanifar Mohammad Miehosseini Ehsanollah Zeighami -
Open Access Article
28 - A Novel Model in Optimal Decision Making to Investment in the Industry with Regard to the Role of Unique Value-Added to Optimizing the Total Expected Cost Index
Javad Khamisabadi Mahmud Majd Mohsen Naghedi Baradaran Mohammad Reza Motamed -
Open Access Article
29 - Ranking the Methods of Technology Cross-Border Acquisition, Combining TOPSIS and ANP Approaches for Model Development
Mehrdad Hoseini Shakib Somayeh Sahebi Arash Radmehr -
Open Access Article
30 - Predicting Customer Churn Using CLV in Insurance Industry
Vahid Dust Mohammadi Amir Albadvi Babak Teymorpur -
Open Access Article
31 - Providing a Pattern to Prioritize the Branches of Service Firms
Mohsen Miri Manouchehr Omidvari Ahmad Sadeghi -
Open Access Article
32 - Prioritizing Service Organizations Based on Classified Service Quality Dimensions by MADM and mportance-Performance Analysis
Reza Dabestani Arash Shahin Hadi Shirouyehzad Mohammad Saljoughian -
Open Access Article
33 - A Presentation of the Strategic Entrepreneurial Marketing Model in the Construction Industry
Shahram Kouseh Gharravi Saeid Saffarian Hamedani -
Open Access Article
34 - Designing a model for the maturity of decent work in the sustainable pharmaceutical supply chain using thematic analysis
fatemeh lashgary ebrahim teimoury seyedmohammad seyedhosseini reza radfar -
Open Access Article
35 - Localization of Implementation Indicators for New Technologies in the Media Industry: A Fuzzy Approach
Ahmad Alamshahi Reza Radfar Abbas Khamseh -
Open Access Article
36 - Providing a Customer Experience Management (CEM) Model in Omnichannel Banking (Case Study of Bank Day)
Hamed Einipoor Hossein Shirazi meysam shafiei roodposhti Farideh Haghshenas Kashani -
Open Access Article
37 - Providing a sustainable marketing model in the insurance industry with a focus on artificial intelligence
Elnaz Allaf Jafari علیرضا روستا farzad asayesh محمود احمدی شریف -
Open Access Article
38 - Explaining Brand Loyalty in B2B Models in Comparison with B2C
ُSeyed Javad Mohammadi ابوالقاسم ابراهیمى Shahrzad Tayaran Sedighe tootian