List of articles (by subject) Marketing

---

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Customer Experience Management: Scientometric Analysis to Record the Past and Illustrate the Future
  pegah Hoodi Tahmours Hasangholi Pouryasouri
  10.30495/jsm.2023.1979015.1763
  20.1001.1.23222301.2023.9.3.18.1
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Presenting a Systemic Model for the Effectiveness of Marketing Communication Activities in Social Networks
  Somayyeh Abesh Loui Aghdam heirsh soltanpanah Omid Mahdieh Roya Shakeri Foad Habibi
  10.30495/jsm.2023.1972982.1715
  20.1001.1.23222301.2023.9.2.9.0
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Evaluating the extent to which public relations of private organizations employ social networks to introduce products and services
  Alireza Biabannavard Sarvestani Helen Hedeshian
  10.30495/jsm.2023.1977540.1746
  20.1001.1.23222301.2023.9.3.11.4
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Topic Modeling Emerging Trends for Business Intelligence in Marketing: With Text Mining and Latent Dirichlet Allocation
  Rouhollah Bagheri Nahid Entezarian
  10.30495/jsm.2023.2000760.1901
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Psychological Identifications of Branding in the Food Industry with Grounded Theory Institutions (Study case: Gaz Asari)
  Zakieh Beiki Demeneh sayyed mohammad reza davoodi Mohammad Reza Dalvi
  10.30495/jsm.2023.1997826.1888
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Presenting a Paradigm Model of Green washing based on the Grounded Theory Approach
  mahsa jandaghi Mahmud Naderi Beni
  10.30495/jsm.2022.1969014.1696
  20.1001.1.23222301.2023.9.2.1.2
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Virtual & Cyber Whistle Blowing Role of Brand Hate among Home Appliance Customers
  Mohammad Reza Dalvand mohammad hadi zohdi
  10.30495/jsm.2023.1977845.1750
  20.1001.1.23222301.2023.9.3.15.8
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - The Study of Electroencephalography in Neuromarketing Research, Consumer Behavior and Performance Method: A Systematic Analysis
  Samira Nazari Ghazvini Younos Vakil Alroaia Rohizat Baharon
  10.30495/jsm.2023.1983505.1805
  20.1001.1.23222301.2023.9.4.12.7
• Open Access Article
  • Abstract Page
  • Full-Text
  
  9 - Designing a Branding Model for Consumer Goods with a Social Responsibility Approach
  Aminollah Pahlavani Jamshid Salar Mohammadreza Eghbal
  10.30495/jsm.2024.1999211.1896
• Open Access Article
  • Abstract Page
  • Full-Text
  
  10 - The impact of a brand's country of origin and manufacturer on customers' perceptions of a country's institutional environment and their purchasing decisions taking into account the moderating role of beliefs arising from customer trust
  Seyyed Reza Jalalzadeh Amir Momeni
  10.30495/jsm.2023.1989947.1837
• Open Access Article
  • Abstract Page
  • Full-Text
  
  11 - Investigating the Moderating Role of Age and Gender on the Willingness to use IOT Technology in Sports based on the Technology Acceptance Model (TAM)
  Alireza NazemiBidgoli ehsan Mohamadi Turkmani Hamidreza Irani
  10.30495/jsm.2023.1997453.1882
• Open Access Article
  • Abstract Page
  • Full-Text
  
  12 - The Impact of E-Satisfaction on E-Loyalty Moderated by Customer Perceived Risk and Skill (Case of Mashhad’s Mellat bank)
  Seyed Mojtaba Moussavi Neghabi Yousef Ramezani Bahare JabarZade Nouri