سیاست‌گذاری در زمینه نقش صنعت گردشگری در توسعه منطقه‌ای نمونه موردی شهرستان مرند
محورهای موضوعی : جغرافیاابوالفضل امجدیام 1 , ابراهیم تقوی 2 , علی آذر 3
1 - دانشجوی دکتری جغرافیا و برنامه‌ریزی شهری، واحد مرند، دانشگاه آزاد اسلامی، مرند، ایران.
2 - نویسنده مسئول- استادیار گروه جغرافیا و برنامه ریزی شهری، واحد مرند، دانشگاه آزاد اسلامی، مرند، ایران
3 - دانشیار گروه شهرسازی و معماری، واحد مراغه، دانشگاه آزاد اسلامی، مراغه، ایران
کلید واژه: سیاست‌گذاری, گردشگری, توسعه منطقه ای, مرند,
چکیده مقاله :
گردشگری مجموعه‌ای از تعاملات پیچیده است که میان گردشگران، ارائه‌دهندگان خدمات گردشگری، جوامع میزبان، دولت‌های مبدأ و مقصد، دانشگاه‌ها و سازمان‌های غیردولتی به وجود می‌آید. این تعاملات در فرآیند جذب، جابجایی، پذیرایی و مدیریت گردشگران و بازدیدکنندگان شکل می‌گیرد و به توسعه و پویایی این صنعت کمک می‌کند. صنعت گردشگری از دهه‌های گذشته به دلیل داشتن منابع تفریحی متنوع و دسترسی‌های مناسب، همواره مورد توجه بوده است. این توجه به طور خاص باعث رونق اقتصادهای محلی شده و مزایای متعددی برای جامعه به همراه داشته است. هدف این مقاله شناسایی مولفه های گردشگری در توسعه منطقه ای شهرستان مرند می باشد. روش پژوهش حاضر از نظر هدف، کاربردی و توسعه‌ای است، چرا که با هدف شناسایی و ساخت مدل مفهومی نقش گردشگری در توسعه منطقه‌ای در شهر مرند انجام شده و ماهیت آن اکتشافی است. این پژوهش از نظر نوع داده‌ها به‌صورت ترکیبی (کیفی - کمی) انجام شده است. یافته های تحقیق نشان می دهد شش مؤلفة خدماتی، فرهنگی، طبیعی، اقتصادی، زیربنایی گردشگری، را 83 درصد تبیین می کنند که در بین مؤلفه‌های پژوهش بیشترین تأثیرگذاری بر گردشگری در توسعه منطقه ای مرند عبارت از زیربنایی، مدیریتی، فرهنگی، طبیعی، خدماتی و اقتصادی به ترتیب باارزش 929/0، 882/0، 771/0، 723/0، 715/0 و 650/0 می‌باشند. نتایج تحقیق نشان می دهد مقدار آماره در مدل پژوهش برای متغیرها نشان می دهد از بین 6 متغیری که اثرگذاری آنها بر متغیر گردشگری در توسعه منطقه ای مرند مورد بررسی قرار گرفته، متغیر خودکفایی اقتصادی کمترین مقدار آماره را به خود اختصاص داده است (350/0) و چون کمتر از مقدار آمارة استاندارد 96/1 هستند، لذا اثرگذاری این متغیر آخری معنی¬دار نیست. اما مابقی متغیرها معنی¬دار هستند و بیشترین مقدار آماره را به خود اختصاص داده اند.
Tourism is a set of complex interactions between tourists, tourism service providers, host communities, source and destination governments, universities and non-governmental organizations. These interactions are formed in the process of attracting, moving, hosting and managing tourists and visitors and help the development and dynamism of this industry. The tourism industry has always been of interest since the past decades due to having diverse recreational resources and suitable access. This attention in particular has boosted local economies and brought many benefits to the community. The purpose of this article is to identify tourism components in the regional development of Marand city. The method of the current research is practical and developmental in terms of purpose, because it was carried out with the aim of identifying and building a conceptual model of the role of tourism in regional development in the city of Marand, and its nature is exploratory. This research has been conducted in a combined (qualitative-quantitative) data type. The findings of the research show that six components of service, cultural, natural, economic, and infrastructure explain tourism by 83%, and among the components of the research, the most influential on tourism in the regional development of Marand are infrastructure, management, cultural, natural, and service. and economic values are 0.929, 0.882, 0.771, 0.723, 0.715 and 0.650 respectively. The results of the research show that the value of statistics in the research model for the variables shows that among the 6 variables whose effects on the tourism variable in the regional development of Marand have been investigated, the economic self-sufficiency variable has the lowest value of the statistics (350/ 0) and because they are less than the standard statistic value of 1.96, therefore the effect of this last variable is not significant. But the rest of the variables are significant and have assigned the highest amount of statistics.
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