Development of Sports Tourism in Golestan Province with Emphasis on Foreign Investment
Subject Areas : Sport management
1 - Department of Sports Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran
Keywords: Foreign investment, Golestan province, Sports tourism,
Abstract :
In fact, the connection between tourism and sports has created a new form of tourism that provides a modern and comprehensive structure for leisure and recreation, combined with mental and physical vitality. The present study aimed to examine the development of sports tourism in Golestan Province with an emphasis on foreign investment. By leveraging this lucrative and job-creating industry, which has gained significant global importance and is expected to grow even further in the future, efforts can be made to attract tourists and generate income. The current research is applied in terms of its purpose and descriptive-survey in terms of data collection. The statistical population includes all employees of the Departments of Sports and Youth, as well as the staff of the Cultural Heritage and Tourism Departments of Golestan Province. The statistical sample was determined to be 272 individuals (n=272) using random sampling and Morgan's table. Data collection was carried out using the Tourism Development Questionnaire by Abdollahi (2012). After collecting the distributed questionnaires, descriptive statistics such as mean and standard deviation were used to describe the data, and the Kolmogorov-Smirnov test was applied to assess the normality of the data. In the inferential statistics section, independent t-tests were used to test the research hypotheses. The results indicate that organizing and providing credibility to private and public institutions active in the field of sports tourism, along with offering necessary facilities to these institutions, leads to advancements in sports tourism. Moreover, precise planning and better organization help attract foreign investments.
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17. Cho IA (2011) The strength of motivation and physical activity level during leisure time among youth in South Korea. Youth and Society. 35, 480–494.
18. Crampton S (2010) Do we need an economic impact study or a cost-benefit analysis of a sports event? European Sport Management Quarterly. 5, 133-142.234.
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20. Jerarld F (2012) Influence of media in sport development, Sport tourism: Concepts and theories. pp. 50–65.
21. Park Y, Larson B, Aitchison C (2015) Leisure Studies Research: Maintaining Academic and Vocational Alliances in an Increasingly Fragmented Higher Education Sector. Leisure Studies Association Newsletter 69, 22-24.
22. Weed M (2011) Research synthesis in sport management: Dealing with “chaos in the brickyard”. European Sport Management Quarterly. 5(1), 77–90.
23. Yamaguchi Y (2010) Sport tourism, sport volunteer and sport for all. Journal of Asian sport for All. 1, 29-36.