طراحی مدل اقناع عمومی در حکمرانی خوب شهری (مورد مطالعه: دستگاه‌های اجرایی استان خراسان‌رضوی)
محورهای موضوعی : حکمرانی
حدیث مهماندوست
1
(دانشجوی دکتری گروه مدیریت، واحد بیرجند، دانشگاه آزاد اسلامی، بیرجند، ایران.)
حمید رضایی فر
2
(استادیار گروه مدیریت، واحد بیرجند، دانشگاه آزاد اسلامی، بیرجند، ایران.)
محمد محمدی
3
(استادیار گروه مدیریت، واحد بیرجند، دانشگاه آزاد اسلامی، بیرجند، ایران.)
نورمحمد یعقوبی
4
(استاد گروه مدیریت، دانشکده مدیریت و اقتصاد، دانشگاه سیستان و بلوچستان، زاهدان.)
کلید واژه: اقناع, حکمرانی خوب, حکمرانی خوب شهری, ارتباط مؤثر.,
چکیده مقاله :
این تحقیق با هدف طراحی مدل اقناع عمومی در حکمرانی‌خوب شهری در دستگاه‌های اجرایی‌خراسان رضوی تدوین شده است. روش تحقیق، از نوع آمیخته می‌باشد که در بخش کیفی از نوع نظریه‌پردازی داده بنیاد و در بخش کمّی، پیمایشی با رویکرد معادلات ساختاری است. روش نمونه‌گیری در بخش کیفی، هدفمند و از نوع گلوله‌برفی است که تعداد مشارکت‌کنندگان 12 نفر می‌باشد. جامعه آماری در مرحله کمّی، کلیه مدیران دستگاه‌های اجرایی‌خراسان رضوی در سال 1400 می‌باشد که تعداد آن‌ها 8936 نفر می‌باشد. روش تحقیق در بخش کمّی، پیمایشی با رویکرد معادلات ساختاری و با ابزار پرسش‌نامه محقق ساخته می‌باشد. روش نمونه‌گیری در مرحله کمّی، نمونه‌گیری تصادفی طبقه‌ای متناسب با حجم به تعداد 368 نفر است. تجزیه و تحلیل داده‌ها در بخش کیفی، از طریق کدگذاری با استفاده از نرم‌افزار مکس کیودا می‌باشد. یافته‌های تحقیق نشان داده است که عواملی همانند سرمایه اجتماعی و حکمرانی مسائل باعث می‌شود که اقناع عمومی شکل گیرد و منجر به پیامدهایی از جمله بهبود عملکرد به‌صورت توسعه انسانی پایدار و بهبود حل مسئله می‌گردد. زمینه این استراتژی‌ها سیاست‌های حمایتی و فرهنگی هستند. در این میان نباید از مداخله‌گرهایی چون موانع محیطی و موانع ارتباطی نیز چشم پوشی کرد.
This research has been compiled with the aim of designing a model of public persuasion in good urban governance in Khorasan-Razavi executive bodies. The research method is of a mixed type, which in the qualitative part is based on data theorizing and in the quantitative part, it is a survey with the approach of structural equations. The sampling method in the qualitative part is purposeful and snowball type, the number of participants is 12 people. The statistical population in the quantitative stage is all the managers of executive bodies of Razavi Khorasan in the 2021, whose number is 8936 people. The research method in the quantitative part is a survey with the approach of structural equations and the researcher-made questionnaire tool. The sampling method in the quantitative stage is stratified random sampling proportional to the volume of 368 people. Data analysis in the qualitative part is through coding using MaxQDA software. The findings of the research have shown that factors such as social capital and governance of issues cause public persuasion to form and lead to consequences such as improved performance in the form of sustainable human development and improved problem-solving. The context of these strategies are supportive and cultural policies. In the meantime, one should not ignore the intervenors, such as environmental barriers and communication barriers.
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