List of Articles Service Quality Open Access Article Abstract Page Full-Text 1 - The effect of external service quality on customer’s loyalty in hotel’s industry supply chain (Case Study: Parsian Hotels) manizheh mollaei Ali Mohaghar Ezatollah Asgharizadeh Open Access Article Abstract Page Full-Text 2 - Effects of Services Quality, Perceived Value and Hedonic Affection on Behavioral Intentions of the Customers A Ibrahimi S. H. Mansouri Open Access Article Abstract Page Full-Text 3 - Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers Maryam Sharghi Mojarad Mohammad Bameni Moghadam Shabnam Fani