List of Articles Marketing

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  1 - Providing marketing strategies based on the model and indicators of international life style and type of consumer decision making-case study : Consumers of cosmetic products.
  Seyd Mohamad Taghi Hosseinikia Vahid Reza Mirabi
• Open Access Article
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  2 - The Effect of Marketing Information Systems in Establishing Competitive Strategies in Dermo-Cosmetic Companies
  Elnaz Sadeghipor sedigheh tootian Leila Saeidi
• Open Access Article
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  3 - An in-depth analysis of the pivotal social factors of higher educational marketing in Tehran IAUs
  Paria Mohammadiha Amir Hossein Mohammad Davoudi maryam mosleh
• Open Access Article
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  4 - A Networking Capability Perspective on Marketing Performance of SMEs: The Role of Market Knowledge and Entrepreneurial Orientation
  farshid maghsoodi Ganjeh ali sanayei akbar alam tabriz
  20.1001.1.25382756.2021.6.2.3.2
• Open Access Article
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  5 - Evaluating and prioritizing new methods of marketing health products in the elderly community (Case study of AJA retirees)
  MohammadReza Rostami Maryam Mosleh Babak Maleki
  20.1001.1.25382756.2021.6.3.5.6
• Open Access Article
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  6 - Evaluation of marketing resources for hotels in the world's second-largest religious metropolis during the COVID-19 pandemic
  Milad Khajiyan Sheini Pour Mohammad Hemati
  20.1001.1.25382756.2022.7.1.1.5
• Open Access Article
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  7 - The Impact of Corporate Social Responsibility on Innovative Performance with Considering the Mediating Role of Marketing Effectiveness: A Case Study of Khuzestan Steel Industries
  Hamed Charkhab Ghanbar Amirnejad
  20.1001.1.25382756.2022.7.1.3.7
• Open Access Article
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  8 - Examine the influence of campaign contact group behavior in the eleventh round of the presidential elections Case Study: Tehran Citizens
  A. Seyedi S. Taherkhani
• Open Access Article
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  9 - Effects of Practical Value of Products on Customers Perceived Value
  فرزانه کاشفی حسین بدیعی روح الله رضازاده
• Open Access Article
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  10 - Studying and Ranking Marketing Appropriate Strategies to Achieve Competitive Advantage in Private Hotels of Mazandaran Province
  A. Srayaei S. Mehrani
• Open Access Article
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  11 - Relationship between Marketing Knowledge Management and Performance of Large Manufacturing Firms in Gilan Province
  E. Chirani S. Akhavan Foumani
• Open Access Article
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  12 - An Innovative Model for the Success of Commercial Complexes: the case of Parsis Commercial Complex
  Hossein Mombeini Mehdi Fathollahi Mohammadreza Asadollahi Alireza Bakhshizadeh
• Open Access Article
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  13 - A Model of Effective Internal Factors for SMEs’ Performance
  Jahangir Yadollahi Farsi Aliakbar Aghajani Mohammad Mahdi Mardanshahi
• Open Access Article
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  14 - Studying the Relationship between Regular Marketing and Re-buying Behaviors in Chain Stores of Gorgan City
  M. T. Jalali Gorgan H. Mehrani
• Open Access Article
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  15 - Modeling the Effects of Media on Affective Commitment to Strategy Implementation
  Ali Adousi Ali Akbar Farhangi Tahmoures Hasangholipour Reza Najafbagy
• Open Access Article
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  16 - Study of Experiential Marketing on After-purchase Behaviors in Food Products
  H. R. Saeednia A. Goudarzi