Developing Best Strategy Using Blue Ocean Strategy: the Case of Salim Engineering Company

Subject Areas : policy making

Mohammad  Abdoshah ¹ (Department of Engineering, Semnan branch, Islamic Azad University, Semnan, Iran)
Shaghayegh  Divani Azar ² (Department of Industrial Engineering, Islamic Azad University, E-campus, Tehran, Iran)
Arefeh  Tahani ³ (Department of Industrial Engineering, Islamic Azad University, E-campus, Tehran, Iran)
Amineh  Kaeini ⁴ (Department of Industrial Engineering, Islamic Azad University, E-campus, Tehran, Iran)

Received: 2018-01-11 Accepted : 2018-01-11 Published : 2017-02-01

Keywords: strategy, blue ocean, value proposition, parts manufacturing industr,

Abstract :

The parts manufacturing companies should select a proper strategy according to their current and future environmental conditions and capabilities to survive and thrive in competitive market. To help the companies to select the best strategy the current paper proposes a model. The model is developed using a number of strategic tools, including TOPSIS, SWOT analysis and Six Paths Framework to Formulate Blue Ocean Strategy. Finally, based on the study results, the paper proposes the best strategy for Salim Company. Although this paper covers the case of one company, the model presented here can help other companies to select the best available strategy